Harvey Nichols, the legendary London luxury retailer, has revealed ambitious redevelopment plans to transform its iconic Knightsbridge flagship into a vibrant, future-forward showcase for modern luxury. This wide-reaching project, staged in phases across every floor, will redefine the Knightsbridge experience, starting with the reopening of a striking new ground floor in September 2025.
A Reimagined Flagship for the Modern Shopper
This transformation signals a major evolution for Harvey Nichols, blending heritage and progressive flair in a format designed to surprise and delight. The new ground floor will serve as a globally curated “jewellery edit,” combining the best of celebrated fashion houses and bold new designers. The space is set to highlight Harvey Nichols’ expanded lifestyle offering, including artisan candles, sculptural vases, collectible tabletop objects, and art books—firmly positioning the business as more than just a retailer, but rather a destination for creativity and culture.
A major facet of the redesign comes through the visible and bold use of primary colours and fully flexible, movable fixtures. By embracing dynamic visual merchandising and storytelling, the store will enable regular pop-ups, exclusive launches, and seamless collaboration with luxury brands. The new layout makes changes smooth, keeping the Harvey Nichols experience ever-fresh for both local clientele and international visitors.
For the first time in decades, the Knightsbridge street-facing windows will be opened, ushering in natural light and fostering an inviting, airy energy. At the bustling intersection of Knightsbridge and Sloane Street, a dedicated pop-up window will regularly host world-exclusive launches and experiential brand takeovers, placing the store at the centre of luxury retail innovation in London.
Vision from the Top
Harvey Nichols’ Chief Executive, Julia Goddard, expressed her enthusiasm for the new direction, noting:
“Unveiling the first phase in the substantial redevelopment of our Knightsbridge flagship marks an exciting chapter in the evolution of our brand. The ground floor will house a global destination for designer and fine jewellery, featuring a curated mix of established and emerging makers alongside exceptional lifestyle and design pieces. With the opening up of the windows and a new flexible experiential space, it offers a dynamic platform for unexpected collaborations and unique brand moments.”
This leadership vision is firmly grounded in the evolving demands of luxury consumers. Modern shoppers expect far more than a transactional retail space—they’re looking for inspiration, creative environments, and an ever-changing mix of offerings that go beyond just product. Harvey Nichols’ strategy responds directly to this shift, positioning itself at the heart of London’s culture and style conversation.
Creative Collaboration: The Heart of the Revamp
The new ground floor’s emphasis on flexibility will empower Harvey Nichols’ visual and buying teams to regularly change the in-store landscape, adapting easily to seasonal trends, major events, and innovative partnerships. The approach means shoppers will encounter new visual storytelling, installations, and product launches every visit, building anticipation and loyalty.
The combination of established high jewellery with newer voices and the addition of lifestyle design creates a “treasure hunt” effect that turns shopping into a memorable experience.
Knightsbridge Legacy, Future Ambitions
As one of London’s most renowned retail destinations, the Knightsbridge flagship has always been central to Harvey Nichols’ brand identity. This redevelopment both respects the heritage of the building and embraces a bold, creative future. The phased approach will see each floor reimagined over the coming years, aligning with the new standard of global luxury and ensuring every visit to Harvey Nichols remains special.
A New Landmark for a New Era
With its new design language and extensive creative ambition, Harvey Nichols is setting out to lead the next chapter of experiential luxury retail in London and worldwide. The store’s transformation is not simply cosmetic—it’s about building an institution for a new kind of customer, one who wants originality, substance, and the joy of discovery in every shopping trip. As the new ground floor opens in September, Harvey Nichols reasserts its role as a true destination, setting the agenda for high-end retail from Knightsbridge to the world.
