Bansk Group, the New York-based private investment firm with over $3 billion in assets under management, has announced its definitive agreement to acquire a majority stake in BYOMA, the fast-growing, science-backed skincare brand that’s been making waves since its 2022 launch. The move positions BYOMA for accelerated growth, fueled by continued innovation and an expanded approach to consumer education and engagement.
Breaking the Mold in Skincare
“BYOMA is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community,” said Chris Kelly, Senior Partner at Bansk Group. “In what can often be a sterile and confusing category for consumers, BYOMA stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. Today’s consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education. We’re excited to partner with Marc and the team to accelerate BYOMA’s mission and bring its barrier-boosting formulas to even more consumers.”
BYOMA, founded by beauty entrepreneur Marc Elrick in 2022, has rapidly risen to prominence on the promise of clinically proven solutions and prestige formulas designed to strengthen and protect the skin barrier for healthier, better-looking skin. Every BYOMA product is researched and developed to meet rigorous clinical and efficacy testing, resulting in visible, proven outcomes that have resonated with a growing base of skincare enthusiasts. The brand’s five-step system is both approachable and practical, empowering consumers to design routines that meet their unique needs and goals.
The Skin Barrier Science Revolution
At the core of BYOMA’s philosophy is the conviction that “most skin concerns originate from a compromised skin barrier.” As Marc Elrick, Founder and CEO at BYOMA, explains, “We created BYOMA to offer products specifically formulated to strengthen and maintain the skin barrier whilst delivering transformational results.” Over just three years, BYOMA has built sustained, explosive momentum, establishing itself as a key growth driver and top five skincare brand at leading retailers across markets. Consumer trust and credibility have become its hallmarks, with a commitment to real education and approachability.
“This transaction unlocks an accelerated growth trajectory in our journey,” Elrick noted. “In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions. With Bansk’s deep expertise scaling purpose-driven consumer brands, we are incredibly excited to continue to challenge and redefine the beauty landscape for consumers globally.”
Driving Strategic Growth
BYOMA’s acquisition by Bansk marks a new chapter for both companies. Bansk brings experience and resources from decades of investing more than $30 billion of equity capital across over 40 transactions with some of the world’s most innovative consumer companies. The firm’s value creation playbook, coupled with a global network and tested growth strategies, will be critical as BYOMA continues its mission.
Following the close of the transaction, Marc Elrick and BYOMA’s established leadership team will remain in charge, preserving the brand’s core vision and product philosophy. As the brand continues to evolve, the emphasis will remain on empowering consumers through education and simplifying the often daunting skincare landscape.
Market Impact and Industry Perspective
BYOMA’s rapid expansion to a top five skincare brand at key retailers highlights the growing consumer hunger for science-backed, accessible solutions. Its success illustrates a shift toward transparency, inclusivity, and consumer empowerment in a sector traditionally dominated by complex layering and confusing messaging.
Bansk’s acquisition continues a trend of values-driven consumer brand investments, focused on scalability, innovation, and authentic connection with target markets. As BYOMA enters its next chapter with new investment and support, industry observers can expect the brand to push boundaries in product development, education, and digital engagement.
Looking Ahead
With Bansk’s investment, BYOMA is set to accelerate its already impressive trajectory, bringing its acclaimed skin barrier solutions—and its fun, educational approach—to more consumers than ever before. The beauty landscape is evolving, and BYOMA’s commitment to science, purpose, and community stands out as a model for the future of skincare.
“BYOMA is redefining what skincare can be – backed by science, led by purpose, and deeply connected to its community,” said Chris Kelly, Senior Partner at Bansk. “In what can often be a sterile and confusing category for consumers, BYOMA stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. Today’s consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education. We’re excited to partner with Marc and the team to accelerate BYOMA’s mission and bring its barrier-boosting formulas to even more consumers.”
