Stanley 1913, the lifestyle brand synonymous with high-performance hydration and viral social moments, has teamed up with K-pop superstar JENNIE—a founding member of BLACKPINK—to launch the limited-edition Stanley 1913 x JENNIE Luxe Hydration Collection. Debuting September 18, this drop represents a significant intersection of fashion, music, and high-end utility against the backdrop of a global drinkware market that is forecast to approach $12 billion in 2025.
JENNIE, already celebrated as a multi-hyphenate artist and trendsetter, brings her creative vision and global appeal to the capsule, infusing every detail with her personality. The two hero products, the Quencher® Luxe Tumbler (30 oz, $75) and the All Day Slim Luxe Bottle (12 oz, $45), both debut in a unique Midnight Ruby colorway and showcase signature JENNIE touches such as the NINIBARA (a capybara mascot created by JENNIE herself), a bear charm, and a personalized nameplate.
Functionality remains paramount: Double-wall vacuum insulation ensures up to 10 hours of temperature maintenance, while details like a soft silicone base and etched logos add a layer of sophistication.
Signature silver floral accents, heart-shaped graphics, and sleek translucent handles create an accessory that’s both practical and aspirational, designed for those who want to hydrate in style.
Bringing Luxe to Everyday Hydration Stanley’s new collection pushes the boundaries of everyday drinkware, evolving necessity into a statement. Consumer interest in premium, design-driven bottles and tumblers is surging—particularly among Gen Z and millennial shoppers—fueling explosive category growth.
Stanley’s previous Quencher launches have sold out in hours, racked up billions of TikTok views, and spurred secondary resale markets, contributing to over 110 million organic views and a 2500% growth in TikTok followers between 2023 and 2024…
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