ConsumerNews

Stanley 1913 x JENNIE Powers Luxe Hydration Collection

Stanley 1913, the lifestyle brand synonymous with high-performance hydration and viral social moments, has teamed up with K-pop superstar JENNIE—a founding member of BLACKPINK—to launch the

Published: Sep 15, 2025 1:30 PM

By RETAILBOSS Team

ConsumerNews

Stanley 1913 x JENNIE Powers Luxe Hydration Collection

Stanley 1913, the lifestyle brand synonymous with high-performance hydration and viral social moments, has teamed up with K-pop superstar JENNIE—a founding member of BLACKPINK—to launch the limited-edition Stanley 1913 x JENNIE Luxe Hydration Collection. Debuting September 18, this drop represents a significant intersection of fashion, music, and high-end utility against the backdrop of a global drinkware market that is forecast to approach $12 billion in 2025.

Collaboration That Blends Performance and Celebrity Style JENNIE, already celebrated as a multi-hyphenate artist and trendsetter, brings her creative vision and global appeal to the capsule, infusing every detail with her personality.

The two hero products, the Quencher® Luxe Tumbler (30 oz, $75) and the All Day Slim Luxe Bottle (12 oz, $45), both debut in a unique Midnight Ruby colorway and showcase signature JENNIE touches such as the NINIBARA (a capybara mascot created by JENNIE herself), a bear charm, and a personalized nameplate.

Functionality remains paramount: Double-wall vacuum insulation ensures up to 10 hours of temperature maintenance, while details like a soft silicone base and etched logos add a layer of sophistication.

Signature silver floral accents, heart-shaped graphics, and sleek translucent handles create an accessory that’s both practical and aspirational, designed for those who want to hydrate in style…

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