The fashion industry continues to evolve with dynamic consumer preferences and emerging trends. Among the various categories of apparel, bottoms have sustained significant interest, reflecting versatility and comfort in consumer choices. This blog post delves into the top 6 selling bottoms of 2024 based on revenue and volume data provided by Particl, uncovering the influences behind their popularity.
Top-Selling Bottoms Based on Revenue
| Rank (Revenue) | Bottoms Category | Revenue ($) |
|---|---|---|
| 1 | Jeans | 388.5M |
| 2 | Shorts | 259.9M |
| 3 | Leggings | 241.1M |
| 4 | Joggers | 150.8M |
| 5 | Skirts | 85.8M |
| 6 | Trousers | 76.9M |
Particl data from Oct 13-Nov13 2024
1. Jeans: $388.5 Million
Jeans lead the pack with a formidable $388.5 million in revenue, asserting their timeless appeal and versatility. This category's sustained popularity is anchored in its adaptability across casual and semi-formal occasions. The trend towards sustainable fashion has propelled brands offering eco-friendly denim options, resonating deeply with environmentally conscious consumers. Innovations like stretch fabrics and diverse fits—from skinny to relaxed—continue to keep jeans in high demand.
2. Shorts: $259.9 Million
Ranking second, shorts have generated $259.9 million in revenue. The rise of athleisure and casual dressing trends has underscored the demand for comfortable and stylish shorts. Brands are increasingly focusing on functional designs that blend style with performance, making shorts a staple in the wardrobes of both men and women. The growing inclination towards active lifestyles and outdoor activities has further fueled their market share.
3. Leggings: $241.1 Million
Leggings secure the third spot with $241.1 million in revenue. Their unparalleled comfort and versatility have made them a favorite among consumers, particularly in the context of remote work and fitness routines. The athleisure trend shows no signs of waning, with leggings evolving to include high-performance fabrics, moisture-wicking technologies, and stylish prints that cater to fashion-forward individuals.
4. Joggers: $150.8 Million
Joggers, with $150.8 million in revenue, highlight the continuing trend towards comfort-centric fashion. With the growing focus on wellness and home-based work environments, joggers offer a perfect blend of relaxation and style. Consumers gravitate towards joggers crafted from luxe fabrics that can be effortlessly styled for lounge and casual streetwear.
5. Skirts: $85.8 Million
Skirts make a notable entry with $85.8 million in revenue, reflecting their timeless elegance and adaptability. From mini to midi and maxi lengths, skirts cater to diverse style preferences and occasions. The recent trend of mixing casual tops with structured or flowy skirts has redefined how we perceive this classic piece, making it a dynamic addition to any wardrobe.
6. Trousers: $76.9 Million
Trousers, generating $76.9 million in revenue, underscore a balanced mix of formality and comfort. The resurgence of tailored fits and high-waist designs have contributed to their growing appeal. As work environments evolve, trousers that offer both professional aesthetics and ease of movement find significant favor among working professionals.
Volume-Based Insights on Bottoms
| Rank (Volume) | Bottoms Category | Units Sold |
|---|---|---|
| 1 | Shorts | 7.3M |
| 2 | Jeans | 6.4M |
| 3 | Leggings | 4.8M |
| 4 | Joggers | 3.3M |
| 5 | Skirts | 1.5M |
| 6 | Trousers | 927.4k |
Particl data from Oct 13-Nov13 2024
1. Shorts: 7.3 Million Units Sold
In terms of volume, shorts top the charts with an impressive 7.3 million units sold. Their universal appeal and seasonless versatility make them a go-to choice for varied demographics.
2. Jeans: 6.4 Million Units Sold
Jeans follow closely with 6.4 million units sold, reaffirming their status as a wardrobe staple beloved across ages and genders.
3. Leggings: 4.8 Million Units Sold
Leggings continue their dominance with 4.8 million units sold, proving their essential role in both fitness and everyday wear.
4. Joggers: 3.3 Million Units Sold
Joggers have seen 3.3 million units sold, capturing the shift towards relaxed and multifunctional clothing options.
5. Skirts: 1.5 Million Units Sold
With 1.5 million units sold, skirts maintain their charm by adapting to modern fashion sensibilities while retaining their classic roots.
6. Trousers: 927.4k Units Sold
Finally, trousers are popular with 927.4k units sold, benefiting from the demand for flexible, smart-casual attire.
