As we navigate through 2024, the jewelry market continues demonstrating dynamic trends and consumer preferences. This year, specific jewelry categories have emerged as top sellers, driven by a mix of timeless appeal and modern innovation. The U.S. jewelry market is estimated to generate $62.94 billion in revenue, with a compound annual growth rate (CAGR) of 1.43% projected from 2024 to 2029. Below, we explore these best-selling jewelry items, supported by data from Particl, and discuss the influences behind their popularity.
Top-Selling Jewelry Trends of 2024
| Rank | Jewelry Category | Units Sold |
|---|---|---|
| 1 | Earrings | 1.5M |
| 2 | Necklaces | 825K |
| 3 | Bracelets | 658.9K |
| 4 | Rings | 331.3K |
| 5 | Watches | 140.3K |
| 6 | Body Jewelry | 54.6K |
1. Earrings: 1.5 Million Units Sold
Earrings maintain their position as the top-selling jewelry item of 2024, with a staggering 1.5 million units sold. This category's dominance can be attributed to its versatility and range of styles, from elegant studs to bold statement pieces. The trend towards oversized, geometric earrings has particularly resonated with consumers this year, offering a powerful way to make a fashion statement. Moreover, the growing popularity of ear customization—such as multiple piercings and curated ear looks—has further boosted earring sales.
2. Necklaces: 825K Units Sold
Necklaces are the second most popular jewelry piece, with 825,000 units sold. Charm necklaces, layered chains, and pendants have captured the imagination of fashion enthusiasts, allowing for personalized and meaningful adornments. This trend aligns with a broader movement towards maximalism in fashion, where layering and mixing styles create unique and eye-catching ensembles. The resurgence of charm necklaces, in particular, highlights a desire for jewelry that tells a personal story, blending nostalgia with modern design.
3. Bracelets: 658.9K Units Sold
With 658,900 units sold, bracelets secure the third spot in the ranking. Bangles and charm bracelets have become key trends, allowing wearers to express individuality. In 2024, consumers have gravitated towards stacking multiple bracelets, creating a rich tapestry of textures and materials on their wrists. This trend reflects a blend of bohemian and contemporary styles, where combining different elements symbolizes a mix of cultural influences and personal experiences.
4. Rings: 331.3K Units Sold
Rings, with 331,300 units sold, remain a classic favorite. The 2024 trend leans towards dainty and minimalist designs, catering to those who appreciate subtle elegance. However, bold and chunky statement rings also find their place, offering a contrast for those seeking to make a bolder impression. The enduring popularity of engagement rings and customized rings for special occasions continues to drive significant sales in this category.
5. Watches: 140.3K Units Sold
Watches, accounting for 140,300 units sold, underscore a blend of functionality and fashion. The trend for sleek, modern designs that double as fashion statements has kept this category relevant. Consumers are increasingly looking for watches seamlessly transitioning from day to night, combining practical features with aesthetic appeal.
6. Body Jewelry: 54.6K Units Sold
Finally, with 54,600 units sold, body jewelry reflects a niche yet growing market. This category includes items like belly rings, nose rings, and other adornments catering to a more adventurous and expressive consumer base. The rise of body jewelry can be linked to the broader acceptance and celebration of body art and personal expression.
