Advent, a leading global private equity investor, has signed a definitive agreement to acquire a majority stake in Salt & Stone, the Los Angeles based premium body care brand founded in 2017 by former pro snowboarder Nima Jalali. The deal, expected to close in April 2026, follows Salt & Stone‘s strongest fiscal performance to date, with the brand generating over $165 million in revenue in 2025 and delivering double digit growth across all channels. Financial terms were not disclosed.
From DTC Roots to a Multi Channel Powerhouse
Founded with a focus on high performance, clean formulations and distinctive fragrance led design, Salt & Stone has built a business that straddles premium retail and digital commerce with unusual effectiveness. The brand’s best selling aluminum free deodorant ranks 1 on both Sephora and Amazon, where it commands a 6.3% share of sales in the deodorant and antiperspirant category, competing directly with mass market names including Dove, Degree, and Native. Approximately 40% of total sales come through DTC channels across the US, Canada, and the UK, while recent international expansion into Sephora Europe and Space NK in Britain has opened new growth corridors.
Leadership Stays, Ambitions Scale
Following the close of the transaction, Salt & Stone will retain its full senior leadership team, including founder and CEO Nima Jalali, President Meagan Rosson, and Chief Marketing Officer Abby Tellam. Chris Elshaw, veteran board adviser to brands including Paula’s Choice, Medik8, and Orveon Global, will become Chair of the company. Existing investor Humble Growth will exit its stake as part of the deal, with Jalali retaining a minority position.
Nima Jalali said, “From day one, I set out for Salt & Stone to be a legacy brand, built to last for the next hundred years and beyond. Advent shares our vision of building for the long term and will enable us to continue to redefine the category.” David Paresky, Director at Advent, said, “We are thrilled for the opportunity to partner with Salt & Stone, a truly exceptional brand that stands apart in the premium body care and wellness space for its ability to blend experience, performance, and a compelling brand aesthetic.”
Why Advent Is Betting on Body Care
The acquisition reflects Advent‘s continued investment in founder led beauty brands with proven multi channel traction and global growth potential, a playbook the firm has run with brands including Paula’s Choice and Orveon Global. For the broader premium body care category, the deal signals that investors see the segment, driven by ingredient transparency, wellness positioning, and fragrance led identity, as a durable growth opportunity rather than a trend cycle. Daniel Faierman, partner at Habitat Partners, noted, “This deal also signals that the Amazon plus specialty retail combination is no longer a contradiction.”
