Afterpay Released its Holiday Consumer Shopping Trends for the 2021

With 100,000 global merchant partners3, more consumers used Afterpay to conquer their holiday shopping list – using their own money to pay over time. This led to a 41% increase in shopping referral traffic to merchants during the holiday shopping period.

Customers have also shifted to a mobile-first mindset, with 92% of Afterpay referrals generated from the app.¹ Additional US shopping trends this season included:¹ Partywear made a festive comeback.

In preparation for another possible lockdown, velvet and sequin clothes were party-goers’ wardrobes of choice – increasing by 188% and 146% year-over-year, respectively. Twas the season for furry friends.

Pet parents actively looked to Afterpay in search of supplies and products to spoil their furry companions with quarterly sales up 376%. The return of the department store. Consumers doubled down on department store shopping through the holiday season – up 256% year-on-year. Overcoming supply chain woes with a gift card…