Ooakshell $150,000 Shark Tank Deal with Emma Grede Update

Founding Story: From Personal Challenge to Unique Solution The inspiration for Ooakshell was born from Bertholdo’s own struggle with postpartum hair loss after her second child.

Dissatisfied with existing headbands, which either squeezed too tightly, slipped off, or failed to provide the desired coverage, she began making her own. Each headband featured a distinctive ring-based adjustment system, allowing for customizable fit and style, and was hand-dyed for a one-of-a-kind look.

Bertholdo started selling her creations on Etsy, quickly realizing there was a broader market for her solution. She soon launched her own website, handling every aspect of the business herself, from design and production to marketing and shipping.

The brand name, she explained, stands for “one of a kind,” a commitment reflected in every product she made…