In the crowded shelves of Target, Walmart, CVS, Walgreens, Rite Aid, Publix, Kroger, Bed Bath & Beyond, and hundreds of other stores, Alikay Naturals stands out for its uncompromising commitment to natural beauty and community empowerment. Born in a kitchen in Fort Myers, Florida, and co-founded by Rochelle Graham-Campbell and Demond Campbell, this organic-focused brand’s rise from grassroots beginnings to global recognition is proof of the undeniable demand for honest, effective, and Black-founded beauty solutions.
The Vision and Founding Story
Long before launching Alikay Naturals as a 22-year-old college student, Rochelle Graham-Campbell was inspired by the herbal wisdom passed down by her Jamaican grandmother. She began experimenting with natural ingredients to create safe, effective solutions for textured hair—free from petroleum, parabens, sulfates, silicones, and mineral oil. With the support of her husband, Demond Campbell, she transformed her homemade recipes into products that would later revolutionize the natural hair movement.
Their kitchen operation has flourished into one of the fastest-growing, most influential beauty brands, delivering its promise of beauty without compromise and responsible sourcing from farm to shelf.
Commitment to Quality, Community, and Conscious Beauty
Alikay Naturals centers honesty, quality, and respect as core values. Every product—whether it’s their cult-favorite Essential 17™ Hair Growth Oil, Honey and Sage Deep Conditioner, or Lemongrass Leave-In Conditioner—is manufactured in small batches using responsibly sourced, organic ingredients.
The company’s Florida-based manufacturing ensures freshness, and its beauty products now inspire over 100,000+ happy customers globally.
Global Reach and Retail Expansion
Alikay Naturals can be found in retailers across the United States, including Target, Walmart, CVS Pharmacy, Walgreens, Rite Aid, Publix, Kroger, Bed Bath & Beyond, Meijer, and over 150 independent retail locations worldwide. International fans shop the line in the United Kingdom, France, the Netherlands, Dubai, Nigeria, Jamaica, and Bermuda.
The presence in such major retail chains is both a mark of credibility and proof of mainstream demand. Each partnership brings premium, natural hair and skin care to millions, cementing the brand as a lifestyle essential for diverse consumers.
Award-Winning Products and Consumer Favorites
Alikay Naturals’ signature products—like the Honey and Sage Deep Conditioner and Essential 17™ Hair Growth Oil—combine modern formulation with traditional herbal remedies. Their Honey and Sage Deep Conditioner is formulated with honey, babassu, sage, and extra virgin olive oil and is celebrated for delivering maximum moisture to dry, damaged hair. It has won awards from NaturallyCurly® and remains a fan-favorite across ethnicities and hair types.
Customers rave about the effectiveness of products like the Lemongrass Leave-In Conditioner and the Glazed Argan Oil Silkener (which features argan oil sourced directly from Morocco). All Alikay Naturals’ offerings are designed for real results, not just marketing claims.
Mission, Vision, and Giving Back
Alikay Naturals’ mission extends beyond hair and skincare; the brand is a true advocate for education, inclusion, and underserved communities. As stated on their official site:
“Our mission—being a leader in providing quality products and services that promote education and healthy beauty practices, raising awareness of natural ingredients, and supporting underserved communities.”
The company pursues this mission through product education, community outreach, and raising awareness around natural ingredients, while continually striving for inclusion and diversity.
Looking to the Future
Alikay Naturals continues to grow, with new product launches, strategic retail partnerships, and a steadfast belief: everyone deserves to embrace their natural beauty, regardless of texture or background. “Becoming a global luxury lifestyle brand that inspires everyone to embrace their natural beauty and is accessible to people everywhere,” is how their vision is framed.
As the brand celebrates over 13 years in the industry, it remains grounded in its founding principles, true to its roots, and relentlessly focused on a healthier, more inclusive world of beauty. With every bottle, they inspire confidence—a mission as unwavering as ever.
