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Meta Eyes 10 Million-Year Sales with $799 Smart Glasses

Meta has unveiled its most advanced wearable to date, the Meta Ray-Ban Display.

Published: Oct 5, 2025 6:58 PM

By Jeanel Alvarado

Consumer & Shopping TrendsNews

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Meta Eyes 10 Million-Year Sales with $799 Smart Glasses

Meta has unveiled its most advanced wearable to date, the Meta Ray-Ban Display. This new iteration of smart glasses, launching on September 30 at $799, combines a high-resolution color screen in the right lens with the groundbreaking Neural Band, an EMG-powered wristband controller. With these innovations, Meta is betting big on consumer adoption, projecting up to 10 million unit sales per year by 2026. The Ray-Ban Display signals Meta’s ambition to move the digital experience from phones directly onto faces, changing the dynamics of everyday connectivity and digital interaction.

Built-In Display, App Integration, and Real AI For the first time, Meta’s smart glasses feature a high-resolution 600 x 600-pixel display positioned within the right lens.

This display lets users view notifications, respond to messages, access live translations and navigation, and see weather, calendar events, and social media feeds from Instagram, WhatsApp, and Facebook. The glasses run Meta’s onboard AI assistant, making it possible to interact hands-free with apps and media.

“Glasses are the perfect form factor for personal superintelligence, as they allow you to remain engaged in your surroundings while accessing AI capabilities that enhance your intelligence, improve communication, boost memory, sharpen senses, and more,” CEO Mark Zuckerberg explained during the Connect launch event.

Early hands-on reviews highlighted the device’s utility for quick information checking, content sharing, and voice or gesture-driven notifications, which help bridge the gap between digital immersion and real-world attention…

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Meta Eyes 10 Million-Year Sales with $799 Smart Glasses

Meta has unveiled its most advanced wearable to date, the Meta Ray-Ban Display.

Unlock the rest of this story

More from Consumer & Shopping Trends

Diptyque’s Water Counter Brings the Summer 2026 Collection to Life In Paris and London

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CELINE Returns to Shanghai’s Zhangyuan for the Second Edition of Its French Riviera Summer Pop Up

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