Amelia Gray x FRAME capsule collection just dropped a limited-edition line unveiled via Vogue with a special 24-hour exclusive shopping window beginning on November 13, 2025. The partnership between FRAME, the iconic Los Angeles-based luxury label, and model Amelia Gray marks her official design debut, bringing undeniable star power and a distinctive edge to the denim and ready-to-wear landscape.
Key Collection Details and Where to Buy
FRAME and Amelia Gray have produced a 16-piece collection inspired by her off-duty street style—the effortless blend of New York dynamism and laid-back Los Angeles cool. For shoppers, the range is available directly through FRAME boutiques, the official online store at frame-store.com, and select retail partners.
What Makes This Capsule Special?
The creative vision for the Amelia Gray x FRAME capsule is a direct extension of Gray’s personal style: relaxed, distinctly modern, and rooted in authenticity. The collaboration stands out for several reasons:
- Denim design debut for Amelia Gray with three signature silhouettes: The Gray, The Detour, and The Jort, each crafted in authentic washes and relaxed, baggy fits.
- Materials such as vintage leather, slouchy nylon, voluminous faux fur, and whisper-soft knits.
- Highlights include a plaid mini skirt with matching zip-front top, a cropped knit tee and mini skirt set, and a striking selection of barely-there tanks and tees.
- An interplay of oversized shapes with shrunken proportions, classic low-rise cuts, and luxe treatments offers versatility for day-to-night styling.
- Every piece is designed with fabric, color, and fit at the forefront, reflecting Gray’s commitment to “pieces that elevate a look without overthinking it, clothes you can wear anywhere, in any moment, and still feel like yourself”.
Behind the Scenes: Campaign and Creative Team
The campaign for Amelia Gray x FRAME was photographed by Chris Colls in New York City and styled by renowned creative Mel Ottenberg, a longtime collaborator of Gray. This creative pairing ensures that each look in the campaign reflects the model’s signature confidence and nonchalant style. Notably, Gray has played a key role not only as the face but as an active design partner, building on her previous experience as the star of FRAME’s Spring/Summer 2024 campaign and recurring presence at runway events across Paris and New York.
Personal Impact: Why This Launch Matters
For Amelia Gray, the collaboration is highly personal. She notes, “I’ve been a customer and fan of FRAME for so long that designing with them felt like the right moment to finally express what I’ve always looked for in the perfect capsule collection.” The level of precision in each garment—from the color and washes to the exact fit—demonstrates a clear focus on versatility and elevation, aiming to empower wearers with pieces that are both cutting-edge and effortlessly wearable.
Limited Edition and Exclusive Access
Vogue’s 24-hour preview makes the launch exceptionally sought-after within the fashion community. With access available first via Vogue on November 13, 2025, the collection is certain to set trends before its broader retail release. The high-profile rollout is supported by digital campaigns and influencer-driven momentum, positioning the capsule on the radar of stylists and shoppers worldwide.
FRAME’s Legacy and Brand Innovation
Founded in Los Angeles, FRAME has consistently evolved its creative collaborations, partnering with names like Gisele Bündchen before bringing Amelia Gray into the design spotlight. This new capsule looks to fuse Parisian sophistication and Californian ease, setting a new standard for denim and wardrobe essentials. The brand’s commitment to fabric innovation and cultural relevance is evident throughout the capsule, driving sustained interest from fashion leaders and global consumers alike.
Shopping, Sizing, and Availability
All pieces from the Amelia Gray x FRAME collection are offered in a wide size range, ensuring inclusivity and access. Styles are available in stores and online, with shipping to major global locations confirmed on the official site. As the collection moves from exclusive preview into full availability, demand is expected to be high, especially for unique outerwear and signature denim fits.
