Anthropologie introduces new Celandine collection, an exclusive resort wear line designed for year-round vacation-ready styles. Named after the bright yellow flower that blossoms in warmth, Celandine offers a curated selection of dresses, coordinated sets, swimwear, cover-ups, accessories, skincare, and beauty products. Designed in-house and available exclusively through Anthropologie, the swim collection features playful colors, vivid prints, and textures in breathable gauze and linen fabrics, catering to both preppy and sensual sensibilities.
Holly Thrasher, Chief Merchandising Officer for Anthropologie Women’s and Weddings, highlighted the company’s success in the vacation and resort wear categories: “We’ve seen tremendous success in our vacation and resort wear categories, particularly in swim, which has shown double-digit growth year over year. With travel on the rise, our customers are looking for pieces that help them look and feel great, no matter where they go. Celandine fills this gap, providing a curated collection that brings both every day…
and getaway moments to life.” This launch aligns with a notable increase in vacation-related searches on Anthropologie’s website, which saw a 97% growth year over year. Customer interest in keywords like “swim”, “resort”, and “beach” rose by 29%, indicating a growing demand for stylish and accessible vacation wear.
Celandine capitalizes on this trend, offering an all-encompassing lifestyle wardrobe suited for beach outings, dinners, and other vacation activities.
Richa Srivastava, Anthropologie’s Chief Creative Director of Design, emphasized the brand’s consumer-centric approach: “Celandine reflects a deep understanding of our customer’s needs.
The label was designed with travel in mind as we know they are craving a curated collection that spans the entire vacation experience—from beach days to evening getaways—and Celandine delivers that in one place.” To promote Celandine, Anthropologie has planned a series of marketing campaigns and partnerships: Pop-Up at Faena Bazaar in Miami Beach: From January through late February, Anthropologie will host an immersive pop-up event showcasing Celandine’s new collection…
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