Where convenience and personalization are paramount, ASOS sets a new benchmark in e-commerce by introducing Nibble AI, an AI-powered chatbot designed to revolutionize how customers shop and save. Launched to provide a personalized and engaging shopping experience, Nibble AI lets customers haggle prices, bringing a touch of bazaar-style bargaining to their digital shopping.
can't believe the day has come where fast fashion sites are letting you haggle with a robot to bring down the price of an already criminally cheap dress even more🤦🏻‍♀️ pic.twitter.com/GVstOGnszL
— katie robinson (@katieerobinson_) August 8, 2024
ASOS has previously wowed shoppers with its AI Stylist, a collaboration with Microsoft’s Azure that helps users pick styles through a conversational interface. Now, Nibble AI uses data on customer behavior and purchase history to negotiate prices in real-time. Whether you’re asking, “Can you match this price?” or stating, “I’ll buy now if you give me 15% off,” Nibble AI makes it happen instantly.
This smart chatbot doesn't just cut costs—it transforms how we interact with e-commerce. Offering 24/7 support ensures you can shop and save at any time. According to Consumer Reports, online negotiations often yield better discounts, a sentiment echoed by a whopping 69% of survey responders who secure better deals online than face-to-face.
The benefits go beyond bargains. Nibble AI fosters customer loyalty by tailoring every interaction, making your shopping experience smoother and more enjoyable. This pioneering move sets a new standard in customer engagement, demonstrating how AI can offer both convenience and significant savings.
ASOS’s Nibble AI chatbot exemplifies how advanced AI technology can transform e-commerce by providing personalized, efficient, and enjoyable shopping experiences. As AI continues to evolve, it will undoubtedly open new avenues for retailers to engage with customers, making online shopping more dynamic and interactive.
