BeautyNews

Luna Magic $250,000 Shark Tank Deal Update

Two sisters, one bold vision, and a beauty brand rooted in culture lit up the Shark Tank stage.

Published: Jul 3, 2025 12:02 PM

By Jeanel Alvarado

BeautyNews

Add RETAILBOSS as Preferred Source

BeautyNews

Luna Magic $250,000 Shark Tank Deal Update

Two sisters, one bold vision, and a beauty brand rooted in culture lit up the Shark Tank stage. When Mabel and Shaira Frías stepped onto the Shark Tank stage in Season 12, they weren’t just pitching another beauty brand. They were championing a vision for inclusivity and cultural celebration. Their journey with Luna Magic, from personal frustration to a nationally recognized brand, offers a masterclass in how authenticity and strategic partnerships can drive lasting success.

The Founding Story: Identity and Inspiration Luna Magic was born out of the sisters’ own experiences as Afro-Latinas struggling to find makeup that truly complemented their skin tones.

Raised in the Virgin Islands and New York by Dominican parents, Mabel and Shaira understood firsthand the gaps in the beauty industry for women like them. They launched Luna Magic in Los Angeles in 2019, determined to create products that honored their heritage.

Mabel Frías, Co-Founder and CEO, brought a strong background in retail, having worked with major brands like Macy’s and Savage x Fenty, as well as impressive academic credentials from NYU and Parsons School of Design.

Shaira Frías, Co-Founder, added her expertise as a professional makeup artist and former journalist, with appearances on networks like NY1 and Fox News. The brand’s name, Luna Magic, is a heartfelt tribute to their late mother, whose memory continues to inspire their mission…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

Top 10 Brands Expanding into the US in 2026

Luna Magic $250,000 Shark Tank Deal Update

Two sisters, one bold vision, and a beauty brand rooted in culture lit up the Shark Tank stage.

Unlock the rest of this story

More from Beauty

Charlotte Tilbury Turns Its Shanghai Daimaru Pop-Up Into an Airbrush Showcase

Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation

Recommended Articles

Old Navy Scales Beauty to 500 US Stores With a Fragrance-Led Cross-Selling Strategy

BEAUTYSPACE Makes Minis a Retail Destination With Little Luxuries in Union Square

The Best Beauty Packaging Comes With Demonstration Built In

The New Edible Beauty Doesn’t Have to Be Eaten

Bath & Body Works Extends Into the Night Toward Men’s Fragrance

MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick

Sephora Will Test TikTok-First Beauty Drops in the U.S. Starting September 19

YSL BEAUTY DOES IT AGAIN

What are you looking for?

Start exploring

Unlock the rest of this story

More from Beauty

Recommended Articles

Sign up for RetailBoss Daily Newsletter