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Bite Toothpaste Turns Down Shark Tank Deal Update

She walked into the Tank with a vision to clean up more than just your smile.

Published: Jul 4, 2025 4:48 PM

By Jeanel Alvarado

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Bite Toothpaste Turns Down Shark Tank Deal Update

She walked into the Tank with a vision to clean up more than just your smile. When Lindsay McCormick stepped onto the Shark Tank stage in Season 11, she wasn’t just pitching a new product; she was championing a movement to reduce plastic waste in oral care. Her company, Bite Toothpaste Bits, offered a simple solution to a massive problem: the billions of toothpaste tubes discarded each year. While she and co-founder Asher Hunt didn’t walk away with a deal, their experience on Shark Tank became a powerful lesson in entrepreneurial conviction, brand authenticity, and the value of sticking to your mission.

The Founding Story: Innovation Sparked by Frustration Bite’s origin story is as authentic as it gets. Lindsay McCormick, a former surf and snowboard instructor turned TV producer, was constantly on the go. She noticed how many travel-sized toothpaste tubes she was tossing out, each one destined for a landfill.

Motivated to find a better way, she dove into online chemistry courses, consulted with dental professionals, and began experimenting in her Los Angeles apartment. After many trials, she developed a formula for natural, vegan, cruelty-free toothpaste tablets packaged in recyclable glass bottles.

In 2018, Asher Hunt joined as co-founder, bringing operational expertise that helped scale the business after a viral video sent sales soaring. Together, they launched Bite on Etsy and their own website, quickly gaining traction with eco-conscious consumers seeking sustainable alternatives.

The Shark Tank Pitch: Big Ask, Bold Vision On Shark Tank Season 11, Episode 14, McCormick and Hunt presented their vision to the sharks. They asked for $325,000 in exchange for 5% equity, valuing Bite at $6.5 million. Their pitch highlighted Bite’s unique features: palm oil-free, vegan…

Bite Toothpaste Bits Turns Down Shark Tank Deal and Grows to $8.8 Million in Annual Revenue

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Bite Toothpaste Turns Down Shark Tank Deal Update

She walked into the Tank with a vision to clean up more than just your smile.

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