Jeanel Alvarado

Jeanel Alvarado is a retail strategist and trusted consultant, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, and consumer behavior analytics. Jeanel’s thought leadership appears in TIME, Fortune, Entrepreneur, Nasdaq and US Chamber of Commerce and more, with recurring commentary for: financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

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Where To Buy Brand-New Luxury Goods For Less

The luxury goods market is a thriving industry, with revenue expected to reach US$354.80 billion…

What is Manufacturer's Suggested Retail Price (MSRP)?

As a consumer, you may have encountered the term MSRP when shopping for various products.…

Retail Math Formulas Cheat Sheet + Examples

Retail math is a set of skills that enables managers, sales associates, and other retail…

What is an Open-Air in Retail: Shopping Center

Open-air shopping centers, also known as strip malls, have been gaining popularity in recent years…

What Is Customer Lifetime Value (CLV) and How To Calculate It

Customer lifetime value (CLV) is a crucial metric for businesses of any size. It provides…

Sell Through Rate: How to Calculate

Sell-through rate is use to determine how much inventory they sell in a certain amount…

What is EDLP (Everyday Low Pricing)

Everyday Low Pricing is a strategy where the products are provided to consumers at a…

What Is a Category Killer: Definition & Example

Category killers have been around for decades, but their impact on local businesses and the…

What is Consignment: Business Model Explained

Consignment selling is a business model that allows individuals or businesses to lend out their…

What is Off-Price Retailers?

Off-price retailing is a growing trend in the retail industry. It offers customers an opportunity…

What does Backorder mean in retail?

Backorders are a common occurrence in retail. They happen when an item that a customer…

COGS: Cost of Goods Sold for Retailers

Retailers need to track the cost of goods sold (COGS) to ensure they are profitable…

Fashion Seasons: The Calendar Dates Explained

Fashion is always changing, and keeping up with the latest trends can be a challenge.…

What Is Retail Shrinkage?

Shrinkage, sometimes referred to as “shrink,” is the loss of inventory between when it arrives…

What is Dead Stock?

Dead stock is a common problem for retailers, resulting in excess inventory that takes up…

What is Direct-to-Consumer (DTC) Ecommerce?

Direct-to-consumer (DTC) is a sales strategy where manufacturers and consumer packaged goods (CPG) brands sell…

What Is Brand Equity?

In today’s competitive landscape, building a strong brand identity is crucial to the success of…

Average Transaction Value (ATV): How to Calculate It

Average transaction value (ATV) is a critical metric for retailers. It measures the average amount…

What is Inventory Aging?

The success of any retail business depends on many factors, but the most crucial one…

What is Average Order Value (AOV)?

Average Order Value (AOV) is a metric that helps retailers understand their customers’ purchasing behaviours.…