Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

818 Articles Published | Follow:
COGS: Cost of Goods Sold for Retailers

Retailers need to track the cost of goods sold (COGS) to ensure they are profitable…

Fashion Seasons: The Calendar Dates Explained

Fashion is always changing, and keeping up with the latest trends can be a challenge.…

What Is Retail Shrinkage?

Shrinkage, sometimes referred to as “shrink,” is the loss of inventory between when it arrives…

What is Dead Stock?

Dead stock is a common problem for retailers, resulting in excess inventory that takes up…

What is Direct-to-Consumer (DTC) Ecommerce?

Direct-to-consumer (DTC) is a sales strategy where manufacturers and consumer packaged goods (CPG) brands sell…

What Is Brand Equity?

In today’s competitive landscape, building a strong brand identity is crucial to the success of…

Average Transaction Value (ATV): How to Calculate It

Average transaction value (ATV) is a critical metric for retailers. It measures the average amount…

What is Inventory Aging?

The success of any retail business depends on many factors, but the most crucial one…

What is Average Order Value (AOV)?

Average Order Value (AOV) is a metric that helps retailers understand their customers’ purchasing behaviours.…

What Is an Anchor Store?

When it comes to retail, an anchor store is a term that is widely used.…

The Ultimate Guide To Retail Space Leasing

Leasing retail space is a complex process that involves more than just finding the right…

9 Steps to Leasing Retail Space

Direct-to-consumer (DTC) brands have experienced significant growth in recent years, thanks to their innovative marketing…

How to Choose the Perfect Retail Space

When it comes to commercial real estate investments, retail buildings can be an excellent way…

What is Retail Real Estate?

Retail real estate is a vital segment of the commercial property market that focuses on…

ESPRIT Opens a Long Term, NYC Pop Up Space

Esprit, the iconic lifestyle brand, has announced the opening of a long-term pop-up space at…

Prada Group and Adobe partner to reimagine retail experience

Prada Group announced an enhanced partnership with Adobe to reimagine in-store and digital experiences in…

100 Precent Price Hikes: Inflation Hits Drugstore Beauty Retailers

The beauty industry has recently experienced a surge in prices, with drugstore beauty brands being…

Google Testing New Generative AI Shopping Experience

Google is set to revolutionize the online shopping experience by testing AI-powered solutions designed to…

Maison Margiela CEO Resigns After a Short but Successful Tenure

Maison Margiela, a renowned Paris-based fashion house, has recently experienced a significant change in its…

Diane von Furstenberg Embarks on an Eco-Luxury Journey with ReWrap

Diane von Furstenberg, the Belgian-born designer and businesswoman who invented the iconic wrap dress in…