Sephora’s Racial Bias in Retail Study

Sephora’s research in January 2021 revealed that Black retail shoppers are 2.5 times more likely to receive unfair treatment based on their skin color compared to white shoppers. Similarly, BIPOC shoppers are twice as likely to experience bias due to their ethnicity.

These findings are more than numbers—they represent real experiences of individuals who have felt marginalized while simply trying to engage in the universal act of shopping.

Recognizing the gravity of these findings, Sephora has implemented a zero-tolerance policy towards profiling, discrimination, harassment, and retaliation by employees. This policy is backed by immediate termination to ensure that all shoppers are greeted promptly and consistently, fostering a welcoming environment for everyone.

The company has also introduced new employee training programs aimed at eliminating such biases and ensuring a positive shopping experience for all customers.“At Sephora, diversity, equality, and inclusion have been our core values since we launched a new kind of beauty retail destination in the U.S…