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Guess debuts the first AI-generated model campaign in the pages of Vogue, featuring a two-page Guess advertisement in the magazine’s August 2025 issue. Created by AI company Seraphinne Vallora for Guess’s summer campaign, the perfectly poised, blonde model triggered immediate outrage and ignited a fierce…
The iconic high-street brand is set to reclaim its fashion crown with an electrifying runway return. Topshop, once the high-street brand synonymous with London Fashion Week, is making a much-anticipated return after seven years away from the runway. Millennials who…
In spring 2024, LTK (formerly rewardStyle), a major player in creator monetization, filed a lawsuit against competitor ShopMy, alleging false advertising, trademark infringement, and unfair competition. Yet, just a few months later, LTK quietly dropped the case—with significant lessons for brands…
Sustainability in fashion is no longer a trend — it’s a business imperative. But let’s be real: building a sustainable brand isn’t just about switching to organic cotton or slapping on an eco label. It’s about designing a business that…
Lilly Pulitzer, the pioneer of American Resort Wear, is ushering in an exciting new era with the launch of Lilly’s Vintage Vault. This initiative honors the brand’s globally recognizable aesthetic, one rooted in breezy Palm Beach style, hand-painted fabrics, and joyful prints…
Burberry begins its turnaround with signs of momentum returning as cost savings and renewed brand focus start to take effect. Consumers are seeing Burberry emerge leaner and more focused, with signs of recovery after a tumultuous year of restructuring and…
Once a fixture of American malls and a beacon for teen shoppers, Rue21 shuttered all its stores in 2024 after filing for bankruptcy for the third—and final—time. The story of Rue21’s decline is a case study in the relentless pressures…
There’s a changing tide in Canadian retail, and Johnston & Murphy’s exit from the market is a symbol of shifting consumer currents and economic headwinds. Founded in 1850 and renowned for outfitting U.S. presidents, this iconic American brand announced at the…
Kristin Ess Hair, celebrated for delivering salon-quality haircare to a wide audience, brings out its biggest launch of the year with the Summer 2025 Stylers Collection, crafted in exclusive partnership with Madison LeCroy. Madison is well-known not only for her…
Academy Award-nominated and Grammy-winning global sensation Ariana Grande is expanding her beloved LOVENOTES fragrance collection. The latest addition, Plush Vanilla, launches exclusively with Sephora on July 31st, ushering in “a new chapter to the multihyphenate’s iconic LOVENOTES fragrance collection, bringing in a new era of gourmand fragrance.” Created…