EcommerceNews
Visa Says We Have Entered the B2AI Era Where Your AI Agent Is Now the Customer
In a new Visa Business to AI (B2AI) Report, developed with Morning Consult, Visa defines the next era of commerce as a world where AI agents don’t just assist shopping, they evaluate options, negotiate, and complete transactions on behalf of people and businesses. Nearly 40% of Americans surveyed have already made a purchase they normally would not have considered because an AI agent or tool recommended it, an early sign that algorithms are actively shaping demand rather than just filtering it.
