Coty and Brandlight Announce Partnership for AI Search and Brand Discovery
The agreement includes product-page and content optimization, visibility measurement and training for Coty’s brand teams.
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The agreement includes product-page and content optimization, visibility measurement and training for Coty’s brand teams.
The initiative focuses on employee capabilities and collaboration, placing learning alongside the technology itself.
The catalog-connected tool lets marketplace advertisers generate multiple display formats, refine visuals and reuse saved assets within their campaign workflow.
The agreement includes product-page and content optimization, visibility measurement and training for Coty’s brand teams.
The initiative focuses on employee capabilities and collaboration, placing learning alongside the technology itself.
The catalog-connected tool lets marketplace advertisers generate multiple display formats, refine visuals and reuse saved assets within their campaign workflow.
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At Reuters Momentum, Coty outlined how product information and site content can influence whether AI discovery tools recommend beauty brands.