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Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car
This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.
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MCM Just Opened a Roller Rink With a Robot DJ in Milan for Its 50th Anniversary
MCM is marking half a century in style. Founded in Munich in 1976 during the city’s golden era of disco glamour and cultural experimentation, the German luxury house has chosen Milan Design Week 2026 to stage its most ambitious anniversary…
Creator Platform LTK Turns Gifting Into a Measurable Growth Engine for Brands
The creator economy is entering a new phase of maturity, and with it comes a fundamental shift in how brands initiate partnerships. LTK has introduced its free Brand Platform, a data-driven system that enables brands to discover creators, manage partnerships,…
Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car
This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.
MCM Just Opened a Roller Rink With a Robot DJ in Milan for Its 50th Anniversary
MCM is marking half a century in style. Founded in Munich in 1976 during the city’s golden era of disco glamour and cultural experimentation, the German luxury house has chosen Milan Design Week 2026 to stage its most ambitious anniversary…
Creator Platform LTK Turns Gifting Into a Measurable Growth Engine for Brands
The creator economy is entering a new phase of maturity, and with it comes a fundamental shift in how brands initiate partnerships. LTK has introduced its free Brand Platform, a data-driven system that enables brands to discover creators, manage partnerships,…
Dr. Squatch Casts Megan Fox as Professor Fox to Front Its New Natural Deodorant Line
Dr. Squatch, the #1 natural men’s personal care brand in the U.S., has cast Megan Fox as the face of its boldest campaign yet. She stars as Professor Fox, Head Professor at the fictional Foundation for Odor Excellence (a.k.a. The…
Miu Miu’s 2026 Leather Goods Campaign Stars Gigi Hadid and Zhao Jinmai
Miu Miu has unveiled its 2026 Leathergoods campaign, and this year, the maison chose two faces to tell the story. Supermodel Gigi Hadid and Chinese actress and brand ambassador Zhao Jinmai both front the campaign, each bringing a distinct energy…
Calvin Klein and Douglas Launch Interactive Düsseldorf Pop Up for its Euphoria Elixir Collection
Calvin Klein and Douglas brought the new Euphoria Elixir collection to life in Düsseldorf with an in store activation that swapped hard sell tactics for playful tests, personalization, and low pressure discovery. Positioned around the three Parfum Intense scents, Euphoria…
Stone Island Sound Releases an Exclusive Limited Edition Vinyl of POMPEII // UTILITY by Earl Sweatshirt and MIKE
Stone Island has released a limited edition exclusive vinyl of POMPEII // UTILITY, the highly anticipated double album by Earl Sweatshirt and MIKE, produced entirely by New York collective Surf Gang, through its Stone Island Sound cultural program, marking one…
Desigual Taps Grammy Nominated Zara Larsson for “Life’s a Beach” Summer Collection
Desigual and Zara Larsson are turning summer into a state of mind. The Barcelona based fashion brand has tapped the Swedish global pop star for its latest global campaign, “Life’s a Beach,” a visually expressive, sun drenched collaboration that channels…
Lancaster Installs Its Largest Window Pop-Up Display at Sephora, The Dubai Mall
Lancaster is making its biggest retail statement to date in the Middle East, unveiling what is believed to be the largest Lancaster window display ever executed worldwide at Sephora, The Dubai Mall. A Bold New Distribution Strategy The activation marks…
Ami Paris Opens a 425 Square Meter Seoul Flagship Rooted in Korean Hanok Architecture
Ami Paris made its most significant retail statement yet in Asia, celebrating the opening of its new Hannam boutique in Seoul with an exclusive evening event on April 9, 2026. The night brought together the brand’s Global Brand Ambassador and…