Accenture Song Makes a $600 Million Creator Power Play With Whalar Acquisition
Whalar's integration into Accenture Song will bolster the company's customer growth efforts by combining creator expertise with scale in data and technology.
Category
Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
Browse
Loading topics...
Whalar's integration into Accenture Song will bolster the company's customer growth efforts by combining creator expertise with scale in data and technology.
Pinterest's new $4 billion AWS partnership accelerates AI model training and innovation, solidifying its leadership in visual discovery.
This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.
Whalar's integration into Accenture Song will bolster the company's customer growth efforts by combining creator expertise with scale in data and technology.
Pinterest's new $4 billion AWS partnership accelerates AI model training and innovation, solidifying its leadership in visual discovery.
This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.
MCM is marking half a century in style. Founded in Munich in 1976 during the city’s golden era of disco glamour and cultural experimentation, the German luxury house has chosen Milan Design Week 2026 to stage its most ambitious anniversary…
The creator economy is entering a new phase of maturity, and with it comes a fundamental shift in how brands initiate partnerships. LTK has introduced its free Brand Platform, a data-driven system that enables brands to discover creators, manage partnerships,…
Dr. Squatch, the #1 natural men’s personal care brand in the U.S., has cast Megan Fox as the face of its boldest campaign yet. She stars as Professor Fox, Head Professor at the fictional Foundation for Odor Excellence (a.k.a. The…
Miu Miu has unveiled its 2026 Leathergoods campaign, and this year, the maison chose two faces to tell the story. Supermodel Gigi Hadid and Chinese actress and brand ambassador Zhao Jinmai both front the campaign, each bringing a distinct energy…
Calvin Klein and Douglas brought the new Euphoria Elixir collection to life in Düsseldorf with an in store activation that swapped hard sell tactics for playful tests, personalization, and low pressure discovery. Positioned around the three Parfum Intense scents, Euphoria…
Stone Island has released a limited edition exclusive vinyl of POMPEII // UTILITY, the highly anticipated double album by Earl Sweatshirt and MIKE, produced entirely by New York collective Surf Gang, through its Stone Island Sound cultural program, marking one…
Desigual and Zara Larsson are turning summer into a state of mind. The Barcelona based fashion brand has tapped the Swedish global pop star for its latest global campaign, “Life’s a Beach,” a visually expressive, sun drenched collaboration that channels…