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Rhode Turns Its Product Shapes Into a Sculptural Sephora Champs-Élysées Installation
ACTA’s Rhode installation at Sephora Champs-Élysées turns rounded product shapes and soft colour into a physical retail environment.
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adidas Signs Parramatta Eels Apparel Partnership Starting in 2027
adidas becomes the exclusive on-field and training apparel supplier for Parramatta Eels teams from 2027.
Ferragamo Casts Kris Jenner as an Imagined Director for Its Holiday 2026 Gifting Campaign
The Joy of Loving connects a family-centered story with gifting categories and the house’s Cara and Hug bags.
Rhode Turns Its Product Shapes Into a Sculptural Sephora Champs-Élysées Installation
ACTA’s Rhode installation at Sephora Champs-Élysées turns rounded product shapes and soft colour into a physical retail environment.
adidas Signs Parramatta Eels Apparel Partnership Starting in 2027
adidas becomes the exclusive on-field and training apparel supplier for Parramatta Eels teams from 2027.
Ferragamo Casts Kris Jenner as an Imagined Director for Its Holiday 2026 Gifting Campaign
The Joy of Loving connects a family-centered story with gifting categories and the house’s Cara and Hug bags.
Maybelline Turns Tubing Mascara Into a Lash Lab at CW Brand Lab
Dot Dot Dash translated Maybelline’s Sky Tubes mascara concept into an industrial-style installation at Chemist Warehouse’s August showcase in Melbourne.
How Fashion Brands Are Turning Campaigns Into Short-Form Entertainment
Gucci and Burberry’s Qixi campaigns reveal the strategic connection between narrative attention, distinctive brand cues and product discovery.
How Fashion Brands Are Putting Real Communities at the Centre of Campaigns
Urban Outfitters and Aritzia illustrate two approaches to community-led casting: broad campus representation and focused institutional partnership.
LOEWE and On Add Two New Footwear Styles to Their October 15 Collection
LOEWE and On are expanding their collaboration with the Cloudsolo Hiker and Cloudtilt Cosmic, bringing two new footwear styles into a Fall Winter 2026 collection that also includes ready-to-wear. The release is scheduled for October 15 through selected stores operated by both brands and online.
How Brands Are Turning Product Education Into the Main Attraction
The Ordinary, Garnier and UNIQLO show how expert access, guided routines and tactile retail can address different purchase barriers.
How Brands Are Building Summer Campaigns Around the Customer’s Travel Journey
Jacquemus, Dior and L’Oréal Travel Retail show how summer marketing can connect departure, transit and destination with different customer needs.
JD and Nike Turn Studio Fleece Into a Two-Day London Music Activation
JD and Nike turned a JD-exclusive Studio Fleece hoodie and joggers set into a two-day London activation, using music workshops and a retro office setting to connect the product launch with participatory experiences.
CHANEL Takes Its Free Arts and Culture Magazine to Independent Bookstores on October 23
CHANEL Culture Fund will distribute the second volume of Arts & Culture free through independent bookstores and magazine shops worldwide from October 23, extending its cultural programme into a physical publishing channel.