Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
Latest coverage
Sephora News
Sephora and M&S Plan Beauty Shops in 100 UK Stores
Sephora at M&S will launch in selected UK stores and on M&S.com from spring 2027, combining Sephora's prestige beauty offer with Marks & Spencer's national retail network.
Sephora Brings Its Inclusive Beauty Community Together in Washington
Sephora gathered its Inclusive Beauty Community in Washington, D.C., with Brown Girl Jane founder Malaika Jones, linking founder conversation with its broader inclusion work.
Sephora Launches Global Appearance-Based Hate Initiative With Training and Product-Linked Donations
Sephora's Project Hearts Not Hate pairs a global research study and bystander training with donations linked to Sephora Collection sales on October 9 and 10.
Rhode Enters 19 European Sephora Markets With a Paris Café rhode Activation
Rhode's September 30 launch adds Sephora distribution in 19 European markets and more than 500 stores, with a short-run Paris café designed to connect the activation to purchases.
63% of U.S. Shoppers Have Walked Away Over a Return Policy, Loop Survey Finds
A Loop survey finds return policies can deter U.S. online shoppers before checkout. Zara, H&M and Sephora show how brands are drawing different lines around fees and return routes.
Sephora Takes Its Beauty Partnership Backstage at Dancing With the Stars
The beauty retailer is using the television partnership for backstage services and fan-facing beauty moments as the new season airs.
How Beauty Brands Are Choosing Between DTC and Physical Retail
Rhode, Fenty Beauty, KIKO Milano, Aesop and Glossier show how digital-first beauty brands can decide whether physical retail should deliver greater reach or greater control.
BYOMA Takes LONGEVIT-8 Serum Into International Beauty Retail
BYOMA is bringing its barrier-first skincare positioning into the longevity category with LONGEVIT-8 Peptide Serum, supported by a rollout across Ulta Beauty, Cult Beauty and Sephora markets. The brand says the serum is available through those retailers, with a Boots UK launch planned for September 16.
Coty Connects Chloé Le Parfum’s Sephora India Launch With a Mumbai Experience
Coty marked the launch of Chloé Le Parfum at Sephora India with a gathering in Mumbai, bringing beauty and fragrance voices together around the perfume. The event paired a dinner-table presentation with a custom-charm activity, according to the company.
Sephora Will Test TikTok-First Beauty Drops in the U.S. Starting September 19
The pilot will feature curated products and interactive content, setting TikTok Shop apart from Sephora's sales channels.
Rankings
Where Sephora ranks
Research library · 5 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
Explore report
Featured in reportRETAILBOSS Research
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
Explore report
Position #3RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
Explore report
Featured in reportRETAILBOSS Research
The Best Rhode Moments in 2026, So Far
Twelve collaborations, launches and retail expansions that show how Rhode is converting cultural visibility into a global beauty growth platform.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Sephora.
- Insights · Sep 25, 202663% of U.S. Shoppers Have Walked Away Over a Return Policy, Loop Survey Finds
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 15, 2026Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
- Insights · Sep 6, 2025Rhode’s 2025 Strategic Launch with Sephora and Future Plans
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Trends · Mar 30, 2025Opinion: Malls Have Rebounded Thanks To Beauty Retailers
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
