Bambi Baby is opening a new flagship store in the heart of New York City, bringing nearly 50 years of baby furniture and gear expertise to a two level showroom at 655 6th Ave., New York, NY 10010.
From neighborhood store to NYC flagship
Founded in 1976 as a small shop in West New York, NJ, Bambi Baby has grown into a multi location retailer across New Jersey, Florida, and now New York. The NYC opening marks a milestone for the family owned business as it steps onto one of the world’s most competitive retail stages while keeping its service first positioning.
The company pitches the new store as combining the depth of a big box assortment with a luxury showroom experience. The focus is on curated, best in class baby products rather than overwhelming shelves, with staff guiding parents through key decisions from nursery setup to everyday gear.
Service, consultations, and car seat support
At the NYC flagship, Bambi Baby leans heavily into expert, personalized service for both first time parents and experienced caregivers. In store consultations help shoppers compare cribs, strollers, car seats, and high chairs based on lifestyle, apartment space, and city mobility needs.
The store also offers support from certified car seat technicians, who can assist with proper car seat installation to meet safety standards. That full service approach is designed to turn the space into a trusted destination rather than just another retail stop.
Brands and product mix
The New York City location carries a broad mix of premium baby furniture and gear from brands such as Nuna, Cybex, Bugaboo, UPPAbaby, and Silver Cross. On the furniture side, the assortment features nursery pieces from manufacturers like Storytime, Maxi Cosi, Sorelle, and Natart, with options aimed at balancing design, safety, and long term use.
The retailer emphasizes products chosen for safety, durability, and style, designed to align with a range of budgets. That combination is key in a market where parents are looking for fewer, better items that can adapt as children grow.
Store details and grand opening
The new Bambi Baby store is located at 655 6th Ave., New York, NY 10010, with hours of 11:00 AM to 7:00 PM Monday to Friday, 11:00 AM to 6:00 PM on Saturday, and 12:00 PM to 5:00 PM on Sunday. The space sits in the Chelsea / Flatiron area, tapping into strong foot traffic from local families and destination shoppers.
A grand opening is scheduled for February 21 at the Chelsea / Flatiron location, featuring raffles, giveaways, exclusive in store discounts, and appearances from leading baby brand vendors. The event is positioned as both a celebration and an introduction to the store’s consultative approach.
Why it matters for parents and the market
For parents in New York City, the new flagship offers a centralized destination to test strollers, compare nursery setups, and get expert guidance in person rather than relying only on online research. For the wider baby products market, it reflects how specialty retailers are competing with ecommerce by doubling down on service, curated assortments, and experience led showrooms.
