If you’re looking to tap into the ever-dynamic beauty market on TikTok, this week’s trending data from the TikTok Creative Center is gold. For beauty brands, these hashtags are particularly useful because they can significantly enhance the visibility of their products. Brands can leverage this by participating in viral trends or creating their own challenges associated with a specific hashtag. This not only increases brand awareness but also encourages user-generated content, as TikTok users join in on the trend, further amplifying the brand's reach.
TikTok's algorithm favors content with popular hashtags, increasing the chances for videos to appear on users' "For You" pages, which can lead to higher engagement rates and potential virality. Keeping up with trending hashtags can be a strategic tool for beauty brands to tap into higher visibility, existing conversations, engage with their target audience, and ultimately convert viewers into customers through compelling and discoverable content.
Tips for Maximizing Your TikTok Beauty Influence:
- Consistency is key. Ride the wave of these trends with regular posts.
- Authenticity resonates. Offer real opinions and genuine reactions to products.
- Engage your followers with questions, polls, and reply to comments actively.
- Utilize hashtags strategically to join broader conversations and boost discoverability.
- Collaborate with other TikTok creators to blend communities and expand reach.
Here’s a snapshot of the hottest beauty products that are reeling in views and could be your ticket to success on the platform:
1. Fragrance
With over 1K posts and 20 million views, the world of scents is having a moment. Whether it’s the latest perfume launches or timeless classics, get on this trend by sharing your fragrance collection, unboxing new finds, or storytelling the memories linked to each scent.
2. Haircare
With just under a thousand posts but more than 22 million views, haircare is proving to be a lush field. Dive into reviews, tutorials on the latest haircare products, or share your haircare routine — remember, a glossy mane gathers the fans!
3. Hair Transformation
Hair transformations never fail to captivate audiences. Garnering 22 million views with 898 posts, this trend is all about before-and-afters, dye jobs, chops, and style swaps. Share dramatic reveals and the products that made them possible.
4. Korean Skincare: K-Beauty Glow Up
Korean skincare maintains its spot as a stalwart trend. With 618 posts and 10 million views, it’s a niche with die-hard enthusiasts. Unpack the steps of a multi-regimen routine, review cult K-beauty favorites, or explore innovative Korean beauty gadgets.
5. Cologne: Signature Scent Spotlight
Cologne may come in slightly behind perfume this week with 13 million views and 766 posts, but it’s picking up steam. Offer recommendations for every occasion or dive into the artistry of creating a signature scent.
6. GRWM: Makeup Edition
Get Ready With Me (#GRWMMakeup) segments are intimate, fun, and a mirror into personal expression. With this trend drawing 10 million views, hop on with a well-curated makeup tutorial showcasing your go-to looks.
7. UGC
User-Generated Content (UGC) allows for authenticity to shine; with 790 posts, it has amassed 1 million views. Highlight your favorite finds, engage with your community’s content, or create challenges using your beauty products.
8. Makeup Routine
Makeup routines equate to personal stories told through beauty. With these bringing in 7 million views, share your daily makeup journey with tips and tricks along the way.
9. LipStick: Pucker Up
Finding the perfect match of lipstick keeps it in the limelight; share swatches, test long-wear claims, or mix custom colors for your viewers. It’s personal; it’s creative — it’s a chance to leave your mark.
Your audience on TikTok awaits the next viral beauty trend, and equipped with this data, you’re more than ready to create content that will engage, inspire, and potentially convert viewers into customers. Lights, camera, action — let the beauty bonanza begin!
Based on TikTok Creative Center real-time #hashtag tracking on Sunday March 10, 2024.
