Beyond Yoga® is ushering in a vibrant new chapter in its brand legacy with the unveiling of Seek Beyond, a comprehensive brand platform that seeks to redefine the concept of modern wellness. Through the unity of movement, mindfulness, and meaningful connection, Seek Beyond aims to represent growth in all its forms, emphasizing confidence, authenticity, and joy as the heartbeat of each personal journey.
As an introduction to this dynamic chapter, Seek Beyond launches with an original anthem written and performed by the multi-talented Issa Rae, acclaimed writer, producer, actress, and entrepreneur. Her deeply personal voice not only sets the emotional foundation of the campaign but also invites audiences to reflect on their individual paths.
Rather than relying on professional models alone, the campaign spotlights a diverse range of real people and voices from the world of movement, including Movement Coach and The Sculpt Society Founder Megan Roup, Hike Clerb Founder Evelynn Escobar, Skyting Yoga Co-Founder Krissy Jones, Big Girls Who Run LA Co-Founder Danielle Burnett, Run Club Member and Model Dale Samson, Breathwork Coach Miwa Sakamoto, and Model & Pilates Enthusiast Annie Little. Their stories and movements become a living testament to the platform’s powerful message.
Championing Joy, Growth, and Authenticity in the Wellness Space
“Seek Beyond is an invitation to embrace the joy of the journey, whatever that might look like,” said Nancy Green, CEO of Beyond Yoga. This ethos is woven through every facet of the new platform, which launches alongside Beyond Yoga’s latest Outdoor product collection. In a world increasingly shaped by burnout and the pressure to achieve perfection, Seek Beyond stands as a gentle challenge to choose intention, creativity, and joyful progress over relentless comparison.
The timing couldn’t be more relevant; people everywhere are reexamining what wellness means in their lives. Beyond Yoga is responding by creating a space, both online and through physical community activations—where the journey is valued as much as the outcome. This platform builds on the brand’s continual drive to elevate the overall fan experience, visible in its recent store openings, which showcase new layouts and design concepts that prioritize an inviting, elevated environment for all.
“This platform reflects how our community shows up: with openness, with heart, and with a deep belief that movement is more than just physical—it’s how we grow,” added Green.
Real Narratives, Powerful Partnerships
The campaign’s anthem, brought to life by Issa Rae, is more than a piece of music; it’s a creative statement that encapsulates Beyond Yoga’s new vision. “This partnership with Beyond Yoga felt like such a natural fit. The Seek Beyond message mirrors the way I move through the world, choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it,” shared Issa Rae.
Chief Marketing Officer Katie Babineau expressed why the approach is so relevant today: “In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human. This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story.”
Invitation to Move, Create, and Connect
With Seek Beyond, Beyond Yoga extends an open invitation to its community, asking people everywhere to move, create, and connect in ways that are authentic to their own lives. The journey starts with the anthem and continues through digital and in-person activations, as well as stories exploring entrepreneurship, motherhood, wellness, and identity. These stories will unfold through the fall, with each touchpoint designed to foster genuine connections and inspire a wider sense of wellbeing.
