The Body Shop’s new Vancouver flagship at CF Pacific Centre comes at a pivotal moment for the brand as it rebuilds under Canadian ownership and leans into immersive, values-led retail. The store is part of a national strategy to revive the ethical beauty pioneer’s presence after restructuring and a shift to 64 stores across Canada.
The Body Shop Expands Canadian Footprint
VANCOUVER, CANADA – The grand opening celebrated the return of the consciously driven beauty retailer to the West Coast with signature warmth, community spirit, and an emphasis on sustainable shopping experiences.
Since its relaunch across Canada, The Body Shop has been building momentum with national media engagements, influencer campaigns, and local events designed to reconnect Canadians with the brand’s purpose-led mission. The newly opened Vancouver boutique welcomed the first 150 shoppers with free gifts, inviting them to enjoy hot cranberry cider and caramel lattes while exploring the store’s innovative, nature-inspired retail design.
A Flagship for a New Era
The CF Pacific Centre location is described as a new flagship for The Body Shop Canada, replacing a previous mall store that had closed earlier in the year. It is one of several new or refreshed locations planned as part of a “focused strategy” to grow the brand’s Canadian retail footprint.
Following a turbulent 2024, when The Body Shop Canada entered restructuring and began closing 33 of its 105 stores, the company is now repositioning itself for long-term growth under Serruya Private Equity. The new flagship in Vancouver signals that the brand is ready to reinvest in high-traffic downtown locations while tightening its overall store network.
A Revival of Ethical Beauty
The Vancouver opening reflects the rejuvenated direction of The Body Shop North America following its recent reset in the Canadian market. Known worldwide for pioneering ethical beauty since 1976, the brand continues to fuse activism with skincare and body care that prioritizes community and planet.
The updated store layout features more sustainable materials — such as reclaimed wood and recycled fixtures — and immersive displays aimed at inspiring customers to interact with the brand’s core pillars: community trade, cruelty-free products, and refillable beauty. The shop’s design aligns with The Body Shop’s “Changemaking Beauty” philosophy, which encourages shoppers to join collective action toward environmental and social good.
The Vancouver store aligns with the company’s goal to create more immersive spaces that educate consumers about responsible beauty. This strategy comes as part of The Body Shop’s wider North American refresh, which aims to reinvigorate both its in-store experience and its advocacy-driven brand storytelling.
Commitment to Community and Experience
A hallmark of The Body Shop’s Canadian relaunch has been its renewed emphasis on community — not just as customers, but as changemakers. Each launch event across the country has included unique experiences to reflect local identity and engage conscious consumers directly.
During the Vancouver celebration, live interactions and sensory experiences created a positive atmosphere that showcased the brand’s signature values: kindness, sustainability, and empowerment. The store’s team also highlighted some of The Body Shop’s best-known collections — from the nourishing Shea range to the Vitamin E skincare line — while introducing guests to the brand’s expanding refill program, reinforcing its commitment to reducing plastic waste.
Michael Roden, who previously held the position of CEO of Thrifty’s Inc., said, “Our focus is on creating immersive experiences, both in-store and online, that reignite passion for the brand and welcome the next generation of customers.”
A New Chapter for The Body Shop in Canada
The opening at CF Pacific Centre represents an important moment as The Body Shop continues to refresh its store network and reestablish its strong relationship with Canadian customers. The brand’s efforts go beyond product offerings — focusing on creating emotional connections and encouraging consumers to embrace ethical choices in their everyday routines.
After returning to Canadian ownership in 2023, the company has been steadily revitalizing its physical retail presence while strengthening its digital and social channels. From coast to coast, the brand is reintroducing itself to a new generation of shoppers seeking purpose-aligned brands that deliver on both performance and principles.
The momentum from the Vancouver opening signals what’s next for The Body Shop North America — a renewed brand experience that blends the heritage of its founder’s activism with modern retail innovation. As the company continues expanding its footprint across major Canadian cities, fans can expect more experiential store openings, community partnerships, and sustainability-led activations throughout 2025.
