Brain Love Makes History with Bloomingdale’s Lenox Launch in Atlanta

Atlanta’s own Brain Love, a rising fashion brand rooted in mental wellness, wellbeing, personal evolution, and self-love, is making history this summer with the launch of its newest collection at Bloomingdale’s Lenox Square — a monumental milestone for a brand not even two years old.

Founded by entrepreneur and creative visionary Archie Clay III, Brain Love will mark this achievement with a high-energy launch day party on Saturday, July 12th, from 12 PM to 4 PM inside Bloomingdale’s Lenox. The celebration will feature exclusive product drops, live DJ sets, and a powerful showing from Atlanta’s tastemakers, cultural leaders, and community builders.

“This is a major accomplishment for our company,” says Clay. “We’ve been through a lot these last couple years — closing our last successful company, being uncertain about what was next. But God is almighty, and now we’re here. I told Bloomingdale’s all we needed was an opportunity. It’s here — and now the real work begins.”

More than fashion, Brain Love is a mission. Clay created the brand to shift the narrative around mental health in Black and brown communities and to help people evolve through intentionality, healing, and style.

The Bloomingdale’s partnership is a major first step in a larger vision: building a global brand that centers wellness while elevating culture.

“We’re not trying — we will be the next generational fashion brand from Atlanta,” Clay continues. “A billion-dollar brand that represents growth, love, and legacy. This launch is the first piece of that puzzle. It means everything. And we need the city to show up for this moment.”

With this launch, Brain Love becomes one of the youngest Black-owned brands to hit Bloomingdale’s shelves — an inspiring example of what’s possible when vision, purpose, andfaith align. The event is open to the public, and all are invited to be part of this historic celebration.