Brilliant Earth is teaming up with Ring Pop on a new limited‑edition capsule collection that turns the nostalgic candy into candy‑colored fine jewelry. Announced on December 8, 2025, the collaboration reimagines the iconic plastic treat as a grown‑up cocktail ring, sitting right at the intersection of Y2K nostalgia, gifting, and fine jewelry.
A candy icon reimagined in fine jewelry
The capsule transforms the classic Ring Pop silhouette into real jewelry, echoing its oversized, faceted “candy” top in precious metal and stones. Instead of plastic, the designs use Brilliant Earth’s responsibly sourced materials to create gem‑like toppers that still feel playful but are made to last. One hero style, the Berry Burst Amethyst and Diamond Cocktail Ring in 14K Gold, channels the look of a vivid, fruit‑flavored Ring Pop through ethically sourced amethyst and diamond.
By leaning into such an instantly recognizable shape, the collection bridges childhood memories and adult self‑expression. It turns the joke of “playground proposals” into a winking, wearable statement piece that fits seamlessly into a modern fine jewelry rotation.
Color, materials and pricing
The capsule focuses on bold, candy‑like color rendered in 14K gold settings with lab‑grown or ethically sourced gemstones that deliver serious sparkle. Brilliant Earth, known for its emphasis on responsibly sourced and lab‑grown diamonds, uses the collab to showcase how sustainable materials can support fun, experimental design.
Pricing sits above typical fashion jewelry but below many high-jewelry pieces, making it feel like a ‘treat yourself’ option for gifting or self‑purchase. The collection is likely to resonate most with millennial and Gen Z shoppers who grew up with the candy and now want pieces that feel both nostalgic and grown‑up, even though the designs are not limited to those age groups
Why this collaboration makes sense now
Nostalgia continues to power trends across fashion and accessories, and Ring Pop is a near‑universal symbol of late‑’90s and Y2K childhood. By partnering with the candy brand, Brilliant Earth shows that fine jewelry can be lighthearted and joy‑driven without losing its ethical footing. As the brand’s capsule announcement puts it, the goal is to “bring a playful twist to fine jewelry” while staying true to its sustainability ethos.
Strategically, the collaboration underscores Brilliant Earth’s expansion beyond engagement rings into story‑led, buzz‑worthy drops. Limited capsules like Brilliant Earth x Ring Pop drive conversation, social content and press coverage, helping the brand stand out in a crowded category during peak gifting season.
How customers can wear the Ring Pop rings
These rings are designed to be conversation starters. Worn solo, a Ring Pop‑inspired cocktail ring can anchor a look, adding a single hit of high‑gloss color to denim, suiting or partywear. Stacked with slimmer bands from the brand’s existing fine jewelry collections, it plays into the maximalist ring stacks trending across social platforms while still feeling like a unified statement.
What it signals about Brilliant Earth’s direction
Partnering with Ring Pop shows Brilliant Earth is comfortable mixing high and low culture—lab‑grown fine jewelry with convenience‑store nostalgia—to connect with a younger, highly online audience. It reinforces the brand’s ability to create limited‑edition narratives that feel timely and fun, while keeping its core pillars of responsibility and craftsmanship front and center.
For the wider market, the capsule is a blueprint for cross‑category collaborations that turn shared cultural touchstones into collectible product. By transforming a beloved candy into a fine jewelry moment, Brilliant Earth x Ring Pop proves that “serious” jewelry can still have a sense of humor—and that nostalgia, when done thoughtfully, can be a powerful driver of both emotion and sales.
