Bubble, the rising US skin care brand, has announced a major step forward in its expansion strategy by naming Leighton Meester, the American actress known for her role on Gossip Girl, as its first-ever celebrity Brand Ambassador. The appointment was revealed alongside the launch of Bubble’s new 360-degree campaign, Radical Joy, a ‘bold, colourful celebration’ of skin care that refuses to take itself too seriously.
Leighton Meester Leads Bubble’s Celebrity Charge
The choice of Leighton Meester signals Bubble’s intent to connect with a broader and more diverse audience. According to Shai Eisenman, founder and CEO of Bubble, “Partnering with Leighton allows us to share Bubble’s mission with an even wider audience.” Eisenman went on to highlight Meester’s broad generational appeal, “She has a unique connection across multiple generations, from those who grew up with her to new fans discovering her today.”
By positioning Meester at the helm of Bubble’s latest campaign, Eisenman hopes to “not only amplify awareness, but also inspire more people to feel empowered in their skin care journey and be part of the Bubble community.”
The ‘Radical Joy’ Campaign
Radical Joy isn’t just another skincare advertisement—it’s a multi-channel celebration of self-confidence, diversity, and playfulness in everyday routines. As the brand’s first celebrity creative, Meester will front digital, social, and in-store assets promoting Bubble’s core values. The campaign’s style is intentionally “bold, colourful celebration” that “does not take itself too seriously,” inviting consumers to find joy in their skin and self-care practices.
Why Meester Was Chosen
At 39, Leighton Meester isn’t simply a celebrity face. Bubble points out her role as “the perfect balance of aspirational and approachable,” which is what the brand itself strives to deliver. The impact of Meester’s relatability is crucial; as Eisenman describes, “Leighton embodies all of these values so effortlessly – she is genuine, relatable and has a natural confidence that resonates with our community. She represents the kind of role model we want our customers to see: someone who is authentic, confident, and joyful”.
Authenticity and Empowerment Drive Bubble’s Vision
Bubble’s founder, Shai Eisenman, emphasizes the power of authenticity, confidence, and community in the brand’s products and messaging. “At Bubble, we have always been about authenticity, confidence, and making skin care feel approachable, real and joyful,” Eisenman shares.
By amplifying these values in its latest campaign—through someone with the multigenerational appeal of Meester—Bubble positions itself as a modern skin care brand that stands for empowerment and genuine connection.
Connecting Generations and Redefining Skin Care
The collaboration with Leighton Meester marks a new strategic era for Bubble. The brand’s founders see her as a unifying force, “She has a unique connection across multiple generations, from those who grew up with her to new fans discovering her today.” This intergenerational reach is vital for a skin care company emphasizing inclusivity, self-expression, and positive identity rather than unattainable standards.
The Road Ahead
With Meester at the center of Bubble’s messaging, industry watchers expect growth in brand recognition and customer loyalty. The company aims to cultivate a community where consumers of all ages feel ‘empowered in their skin care journey.’ Bubble’s playful ethos, embodied by its Radical Joy campaign, continues to set it apart from premium skin care brands that focus solely on clinical benefits rather than joyfulness and relatability.
