Camille Rose Naturals Expands to 50,000 Stores Inspiring Clean Beauty Worldwide

From Kitchen Table to Global Shelves Janell Stephens launched Camille Rose in her Louisiana kitchen, driven by a mantra that whatever goes on your body should be good enough to go in it.

Originally striving to help her five children, Stephens’s formulations—crafted with food-grade ingredients and gourmet blends—exploded in popularity after early online success.

As she recounts that the brand quickly became proof of what a sharp, business woman could accomplish when she devoted her time, energy and resources behind something she is passionate about. A Multimillion-Dollar Brand by 2014 Within only three years, Camille Rose became a multimillion-dollar business.

Strategic partnerships catapulted the brand into over 300,000 doors (retail locations), a figure few independent, Black woman-founded beauty brands can claim. In 2025, industry observers estimate annual sales between $20 million and $25 million, testifying to its broad appeal and “radical shift” within beauty and wellness…