Distinguishing between brands under the same umbrella can be challenging. Two such brands that are often compared are Chloé and its sister brand, See By Chloé. Here, we will explore the differences and similarities between these two, covering areas such as target audience, price points, design aesthetics, and upcoming changes. Let's break down these differences between Chloé and See by Chloé in the blog post.
What is Chloé?
Chloé is a prestigious French fashion house founded in 1952 by Gaby Aghion. It is heralded for its timeless elegance and romantic style, a characteristic that has remained central to its identity through the decades. Currently, under the creative direction of Gabriela Hearst, Chloé designs cater primarily to mature, sophisticated women and professionals. Owned by the Richemont Group, Chloé is synonymous with luxury, quality, and refinement, offering high-end products such as bags priced between $520 and $7,200, crafted from the finest French leathers.
What is See By Chloé?
See By Chloé is the younger, more playful sister brand of the high-end fashion house Chloé. Launched in 2001 by Phoebe Philo, See By Chloé aims to bring the brand's aesthetic to a wider, more youthful audience. The brand caters to younger women, including teens and those in their early twenties, focusing on trendy, everyday wear featuring bold colors and embellishments. As a diffusion line, it offers an accessible entry into high-end fashion, with bags priced between $195 and $530. However, it is set to be phased out over the next three years as part of a strategic move to exclusively elevate Chloé’s position in the luxury market.
1. Brand Overview
Chloé, established by Gaby Aghion in 1952, Chloé embodies timeless elegance under the creative direction of Gabriela Hearst. On the other hand, See By Chloé, initiated by Phoebe Philo in 2001, presents a more youthful and bohemian charm.
| Chloé | See By Chloé | |
|---|---|---|
| Founded | 1952 | 2001 |
| Founder | Gaby Aghion | - |
| Creative Director | Gabriela Hearst | Phoebe Philo (initially) |
| Focus | Timeless, romantic style | Youthful, trendy, and bohemian flair |
| Owned by | Richemont Group | Richemont Group |
2. Target Audience
Chloé's designs cater to mature, sophisticated women and professionals, focusing on chic and business-casual aesthetics. In contrast, See By Chloé targets younger audiences, such as teens and women in their early twenties, with bold and trendy everyday wear.
| Chloé | See By Chloé | |
|---|---|---|
| Audience | Mature, sophisticated women, professionals | Younger women, teens, early twenties |
| Aesthetic | Chic, business-casual, neutral colors | Fun, everyday wear, bold colors |
| Fashion Inspirations | Empowering women, timeless elegance | Current fashion trends, youthful energy |
3. Price Point
Chloé represents higher price points, reflecting its luxurious material choices and craftsmanship. Bags range from $520 to $7,200. Conversely, See By Chloé offers a more affordable range from $195 to $530, making high-end fashion more accessible.
| Chloé | See By Chloé | |
|---|---|---|
| Bags | $520 - $7,200 | $195 - $530 |
| Value Proposition | High quality, finest leathers from France | Accessible entry into high-end fashion, maintaining quality within a lower price range |
4. Design Philosophy
Chloé's romantic and timeless design philosophy includes sophisticated silhouettes and neutral tones, suited for business casual and formal events. See By Chloé, however, focuses on youthful and trendy designs with embellishments and bold colors, perfect for everyday casual wear.
| Chloé | See By Chloé | |
|---|---|---|
| Design Vision | Romantic, timeless, elegant | Youthful, energetic, trendy |
| Special Features | Sophisticated silhouettes, neutral tones | Embellishments, bold colors, diverse shapes |
| Usage | Ideal for business casual, formal events | Perfect for casual, everyday wear |
5. Discontinue See By Chloé
Chloé is phasing out the See By Chloé line over the next three years to focus on its upscale market. See By Chloé was initially established to offer a more accessible entry into the Chloé aesthetic but will be discontinued to allow Chloé to consolidate its luxury positioning.
| Chloé | See By Chloé | |
|---|---|---|
| Discontinuation | Chloé is phasing out the See By Chloé line over the next three years to strengthen its position as an upscale brand. | Established as a diffusion line to make the Chloé aesthetic more accessible |
| Strategic Move | Aims to drive the success of its main luxury line | Will be discontinued over the next three years |
Conclusion
Choosing between Chloé and See By Chloé ultimately depends on your personal style, budget, and fashion needs. Chloé is ideal for those who prefer a timeless, chic, and professional look. At the same time, See By Chloé appeals to younger individuals looking for trendy, everyday styles at a more affordable price. The phase-out of See By Chloé might disappoint some, but it also presents an opportunity to explore other mid-range brands.
