Beauty

Clinique Launches Virtual Lab Designed To Be Mobile-First

Clinique, a renowned skincare and cosmetics brand, has taken a bold step into the digital world by launching The Clinique Lab, an immersive virtual retail experience that combines elements of gaming, education, and personalization.

Published: Mar 21, 2023 4:00 PM

By Jeanel Alvarado

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Clinique Launches Virtual Lab Designed To Be Mobile-First

Clinique, a renowned skincare and cosmetics brand, has taken a bold step into the digital world by launching The Clinique Lab, an immersive virtual retail experience that combines elements of gaming, education, and personalization. This innovative platform allows customers to create custom avatars and explore six different environments where they can purchase products, consult with Clinique experts, and learn about the company’s history and product formulas.

The Clinique Lab was first launched in Europe, the Middle East, and Africa, and became available in the U.S. later. This virtual storefront builds upon Clinique’s in-store lab concept, which debuted at Macy’s Herald Square in New York City in July last year.

The physical Clinique Lab offers customers access to the brand’s diagnostics tool, Clinique Clinical Reality, which uses facial scanning software to analyze skin and provide personalized product recommendations.

In the virtual Clinique Lab, users can explore various zones, including a museum showcasing the brand’s history and a skin school offering video tutorials and interactive diagnostics with customized skincare solutions provided by consultants in real-time.

The platform also features gamification elements, such as collecting bubbles to win sample-sized editions of focus products, catering to the target Gen-Z demographic. Clinique’s venture into the metaverse goes beyond just creating a virtual shopping experience…

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Clinique Launches Virtual Lab Designed To Be Mobile-First

Clinique, a renowned skincare and cosmetics brand, has taken a bold step into the digital world by launching The Clinique Lab, an immersive virtual retail experience that combines elements of gaming, education, and personalization.

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