Winky Lux, a popular beauty brand known for its fun and innovative products, has recently expanded into Canada through a partnership with Shoppers Drug Mart, the country’s leading health and beauty retailer. This marks the brand’s first major international retail expansion, making their products available both online and at select store locations.
Founded in 2015 by Natalie Mackey and Nate Newman, Winky Lux aims to bring joy to everyday beauty rituals. The brand’s products are made in the USA, China, Italy, and Canada, with a focus on being cruelty-free and environmentally friendly. With a diverse range of cosmetics, Winky Lux has already established partnerships with major retailers such as Target, Ulta, and Urban Outfitters.
The expansion into Canada began on March 20, 2023, with Winky Lux products being sold at select Shoppers Drug Mart locations and online. Canadian customers can now enjoy between 40 and 70 of the brand’s unique products, including favorites like the Peeper Perfect Under-Eye Concealer, Cheeky Rose Blush, and Uni-Brow Universal brow pencils.
In addition to offering their products in-store and online, Winky Lux is also introducing neon displays at select Canadian retail locations, similar to those used in their U.S.-based expansions. This eye-catching visual element further emphasizes the brand’s commitment to creating a fun and engaging shopping experience for customers.
As Winky Lux continues to grow and disrupt the beauty industry, their expansion into Canada is a significant milestone in their journey. By partnering with Shoppers Drug Mart, the brand is not only reaching new customers but also solidifying its presence in the global market.
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