Consumer Cellular Empowers Retailers to Launch Own Branded Wireless Services

Consumer Cellular is stepping into the B2B space with a bold new offering aimed at transforming how wireless services are launched and scaled.

Last Updated on June 4, 2025 by Saad Imran
Consumer Cellular Empowers Retailers to Launch Own Branded Wireless Services
Last Updated on June 4, 2025 by Saad Imran

Consumer Cellular is stepping into the B2B space with a bold new offering aimed at transforming how wireless services are launched and scaled. Consumer Cellular, a leading provider of wireless service for the 50+ demographic, has announced the launch of Enabler IQ, a cutting-edge Mobile Virtual Network Enabler (MVNE) platform. This new solution is designed to help businesses, retailers, and influencer-led brands seamlessly create their own branded wireless services, without the need for complex infrastructure or massive upfront investment.

What Sets Enabler IQ Apart?

Enabler IQ provides partners with access to Consumer Cellular’s nationwide coverage, robust back-end systems, and award-winning, U.S.-based customer support. The platform includes billing, provisioning, logistics, customer care, and customizable web and mobile apps, all tailored to reflect each partner’s brand identity.

AT&T is supplying the network backbone, ensuring reliable, high-quality 5G and 4G LTE connectivity. To accelerate service launches, Enabler IQ utilizes the AI-powered Amdocs connectX cloud-native SaaS platform, enabling rapid go-to-market timelines and streamlined operations.

CEO Perspective

“For nearly three decades, Consumer Cellular has built a reputation for delivering exceptional service and value to customers across the country,” said Ed Evans, CEO of Consumer Cellular. “With Enabler IQ, we're opening up our proven capabilities to help other organizations launch and scale their own wireless offerings quickly, cost-effectively, and with confidence. Along with the expansion of brick-and-mortar retail stores, new products and US based customer support, Enabler IQ is another example of how we're expanding our product and service offerings to reach new customers and grow our business.”

Who Can Benefit from Enabler IQ?

The MVNE program is tailored for companies seeking to diversify product lines, boost customer retention, or add value through bundled services. Potential partners include retailers, cable operators, device manufacturers, financial institutions, and celebrity endorsers.

Key Benefits of Enabler IQ

  • Access to fast, reliable nationwide 5G and 4G LTE networks

  • U.S.-based customer service and tech support

  • Flexible branding and pricing models

  • Comprehensive backend operations and reporting

  • Rapid go-to-market timelines with Amdocs connectX

Building on a Legacy of Service

Consumer Cellular has long been recognized for its award-winning customer service, consistently ranking among the top wireless providers for customer satisfaction. With Enabler IQ, partners can now leverage this legacy to deliver a premium wireless experience under their brand names.

With this launch, Consumer Cellular is not just expanding its offerings. It’s opening the door for a new generation of branded wireless services, supported by decades of expertise and a proven infrastructure.