NielsenIQ (NIQ) and Sephora have announced a landmark multi-year data sharing agreement designed to deliver the Full View of the North American beauty landscape. This collaboration aims to democratize access to beauty data for brands across the U.S. and Canada, unlocking unprecedented insights into consumer behavior and retail trends.

Unlocking a New Level of Beauty Intelligence

The partnership grants NIQ expansive point-of-sale coverage of Sephora’s omnichannel business, significantly increasing the breadth and depth of NIQ’s beauty data. As a result, Sephora becomes a designated Recommended Insights Partner, gaining access to NIQ’s industry-leading analytics to inform decision-making across the organization.

“At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us,” said Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora. “This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail.”