DeMellier is taking a major brick‑and‑mortar step with the opening of its first flagship store in London, United Kingdom, set to debut in Autumn 2026 as a physical home for the brand’s modern, quietly luxurious handbags.
First DeMellier Flagship In London
On its official London Flagship page, DeMellier confirms the announcement of its first flagship set to debut in London in Autumn 2026. This marks the brand’s transition from mainly wholesale and online to a dedicated standalone store. The space is described as “thoughtfully designed” to bring the DeMellier world to life, suggesting a focus on architecture, materials, and storytelling that mirror the label’s understated aesthetic.
Until now, DeMellier has built its presence through its e‑commerce site and high‑end stockists such as Selfridges, Nordstrom, and Le Bon Marché, where the brand previously opened its first physical showcase. The London flagship will be the first store fully under DeMellier’s own banner, giving the brand full control over assortment, visual merchandising, and in‑store experience.
A Space To Experience The Brand World
While the exact London address has not yet been disclosed, DeMellier says the flagship will be a space that “brings the world of DeMellier to life,” hinting at curated rooms, archive displays, and services such as personalisation or styling. The brand is known for its clean, structured silhouettes—like The New York and The Vancouver—crafted from Italian leather in Spanish workshops, and the flagship will likely showcase these signatures alongside seasonal collections and exclusives.
The store concept is expected to reflect DeMellier’s core values: modern elegance, longevity, and responsible production, including its long‑running charity partnership where every bag sold funds life‑saving vaccines and medical treatments for children in need through SOS Children’s Villages. Bringing this story into a physical space in London gives the brand a powerful platform to communicate both design and impact to clients in person.
Strategic Timing For A Fast-Growing Brand
The announcement comes at a time when DeMellier continues to grow internationally, supported by strong demand in Europe and North America and “three‑digit annual growth” reported in earlier interviews with founder Mireia Llusia‑Lindh. With a flagship planned for Autumn 2026, the brand is clearly betting on the enduring appeal of destination retail, even as online sales remain central.
Industry watchers see the move as a natural next step: a dedicated London flagship can anchor DeMellier’s global identity, host clients, press, and VIPs, and act as a laboratory for new services and capsule launches that may later roll out through wholesale partners. For loyal customers, the store will offer a tangible way to experience the craftsmanship, colour palettes, and proportions that have made DeMellier a favourite among handbag collectors and celebrities alike.
