Dr. Althea, the rising Korean skincare brand known for its science-driven yet gentle, vegan formulas and viral products like the 345 Relief Cream. In a strategic partnership with Ulta Beauty, Dr. Althea debuted in 109 Ulta stores nationwide, beginning a retail rollout that will see the brand in 1,350 Ulta Beauty locations by February 2026—making K-beauty more accessible than ever for American skincare lovers.
“From the beginning, Dr. Althea was created to simplify sophisticated Korean skincare through formulas that combine clinical precision with gentle care,” said Evelyn Lee, Founder of Dr. Althea. “As our community has grown worldwide, expanding into Ulta Beauty allows us to bring that philosophy to even more people seeking balance between innovation and sensitivity. This launch is an important step in sharing our belief that effective skincare should also feel effortless.”
Why Dr. Althea’s U.S. Entry Matters
Dr. Althea has built explosive momentum stateside. Its 345 Relief Cream—a TikTok sensation—has sold over 15 million units worldwide and propelled the brand to 1,415% North American sales growth in two years since U.S. market entry.
Nationwide Rollout: Details and Timeline
The Ulta partnership began online in September 2025, followed by the physical store launch in 109 locations on October 26. By February 2026, the brand’s cult-favorite formulas will be in every Ulta Beauty across the U.S.—1,350 doors total—alongside other top K-beauty and global indie brands. According to Accio Trends Analysis, Dr. Althea’s partnership with Ulta has led to a notable surge in both sales and online search activity, underscoring the value of strategic retail expansion. Customer feedback continues to spotlight the brand’s standout qualities—vegan, non-comedogenic, clinically tested formulations—and its strong reputation for effectively supporting sensitive and acne-prone skin.
Star Products: What’s Available
Store shelves feature bestsellers and new launches, including:
- Dr. Althea 345 Relief Cream (soothing, barrier-restoring moisturizer)
- Vitamin C Boosting Serum (brightening, gentle protection)
- Pure Grinding Cleansing Balm (melts makeup, hydrates, and calms)
- Jelly Seal Dewy Mask (hydration with PDRN and hyaluronic acid)
- Barrier Creams, Gentle Serums, Hydration Masks, Amino Gel Cleanser, and more, all packed with natural botanicals, antioxidants, and science-backed actives.
Dr. Althea is the K-beauty brand redefining skincare. With natural ingredients and Pinterest-worthy packaging, your skin is ready to bloom. Backed by Korean skin care research, every product is crafted to heal, calm and reveal visible results.
Digital Influence Meets Brick-and-Mortar Retail
The launch is powered by social media buzz and TikTok virality, which have made Dr. Althea one of the most searched K-beauty names on Amazon and Ulta.
Accio Business Analysis reports that Amazon trend data shows continuous growth in both sales and search interest for Dr. Althea’s 345 Relief Cream over the past two years. The most notable surges appeared in late 2024 and early 2025, aligning with the brand’s strategic retail expansion into Ulta Beauty.
Influencer reviews, expert tutorials, and positive consumer feedback drive awareness and conversion, fueling the rollout’s success.
What’s Next: Innovation and Continued Expansion
As part of its global evolution, Dr. Althea is investing in new formulas, better packaging, and bundled sets for retail, using lessons from U.S. shopper feedback to refine its approach.
“From the beginning, Dr. Althea was created to simplify sophisticated Korean skincare through formulas that combine clinical precision with gentle care,” said Evelyn Lee, Founder of Dr. Althea. “As our community has grown worldwide, expanding into Ulta Beauty allows us to bring that philosophy to even more people seeking balance between innovation and sensitivity. This launch is an important step in sharing our belief that effective skincare should also feel effortless.”
Future Outlook
Dr. Althea’s partnership with Ulta Beauty is a groundbreaking move for Korean skincare in North America. With cult-favorite formulas like the 345 Relief Cream now available nationwide, and a complete rollout to 1,350 Ulta locations set for early 2026, the brand is redefining what clean, gentle, and effective beauty looks like for millions of U.S. consumers.
