Girlcult, the acclaimed Chinese brand born from weird and unorthodox aesthetics, is making its debut on U.S. shelves exclusively at Sukoshi stores, beginning with the New York City Upper East Side flagship launch in fall 2025. Known across Asia for avant-garde colors, whimsical packaging, retro fantasy themes, and a magnetic Gen Z following, Girlcult is now positioned to reshape what American consumers think beauty can be—bizarre, playful, and powerfully expressive.

Girlcult is set to make its exclusive U.S. debut at Sukoshi stores in 2025. To mark the occasion, Sukoshi will host a brand spotlight event featuring new product launches, gift-with-purchase offers, and special in-store activations at its Upper East Side location. Both beauty labels will be available exclusively through Sukoshi, making the launch a key moment in the retailer’s expanding U.S. presence.

Inside the Girlcult Dream: Whimsical Aesthetics, Fantasy, and Expression

Founded in China in 2018, Girlcult stands out for its wild creativity: blushes, lipsticks, palettes, and highlighters all inspired by dreamy, retro adventure and romance.
The brand’s philosophy is simple and subversive: Girlcult advocates the avant-garde, unique, and even weird and absurd aesthetic tastes, and encourages girls to take risks and release themselves. Colors are bold, the concept settings are bizarre. Girlcult’s outer packaging is always exquisite and gorgeous, narrating weird fantasy scenes.