eBay launches ‘Certified by Brand’ luxury resale platform

Jeanel Alvarado, Retail Expert says, “eBay’s Certified by Brand program represents a significant step forward for the resale fashion industry.

By partnering directly with luxury brands, eBay is addressing one of the key challenges faced by the resale fashion industry: authenticity.” The “Certified by Brand” program offers numerous benefits for both buyers and brands.

Brands and brand-authorized sellers gain access to consumer insights from eBay’s global network of buyers, allowing them to influence pricing within the secondary market and control their brand equity and image. They can also utilize various eBay platform channels to amplify their messaging, drive growth, and move inventory.

On the other hand, buyers can now shop authentic luxury goods on eBay.com with confidence and certainty, as listings are identifiable via differentiated badging…