Louis Vuitton sues Portuguese liqueur maker over logo rights

category, reinforcing the alleged similarities. Licores do Vale responds Licores do Vale producer André Ferreira told Jornal de Notícias that he developed the logo with his girlfriend to promote the product at small agricultural fairs in the region.

“The L is for liqueurs and the V is for valley, it was turned upside down to symbolise the mountains surrounding the parish [of Longos Vales] and the little leaves represent nature,” he said.

Ferreira, a metrology technician who is just starting in artisanal production, said he was “surprised” by the lawsuit, emphasizing that the products are not yet on sale. “This is a hobby. We’ve only just begun and started straight away with this entry.

The Louis Vuitton logo and the Licores do Vale logo have nothing to do with each other,” he said. Legal and social media impact Ferreira applied to register the trademark in August 2024, which was granted in January 2025…