Emma Roberts Stars at Saks Fifth Avenue’s New York Fashion Week Party

Saks, the premier digital platform for luxury fashion, announces its spring 2023 campaign starring actress, producer, and star of the new hit film Maybe I Do, Emma Roberts. The campaign showcases a curated assortment of Spring 2023 fashion and accessories from both iconic luxury brands and emerging designers chosen by Emma Roberta.

“As the leading voice in luxury fashion, Saks is committed to inspiring our customers through unique and compelling content,” said Emily Essner, Chief Marketing Officer, Saks. “This season, we are thrilled to bring the best of spring fashion to life on our digital platform and beyond through our campaign featuring the incredibly talented and multifaceted Emma Roberts. Emma shares Saks’ relatable approach to luxury fashion and we know her fresh perspective on everyday dressing will resonate with our customers.”

Saks hosted an exclusive event at the Jazz Club at Aman New York located in New York’s historic Crown…

Building on Wednesday to celebrate the campaign launch and to kick-off New York Fashion Week. The party was co-hosted by Saks CEO Marc Metrick and Emma Roberts, and featured high-energy performances by Grammy-nominated singer-songwriter Charli XCX and Grammy-nominated bounce artist and performer, Big Freedia.

“Saks remains focused on delivering a fresh and inspiring assortment of luxury fashion that serves every aspect of our clients’ unique lifestyles,” noted Tracy Margolies, Chief Merchandising Officer, Saks.

“Each season, we present the best and latest ready-to-wear and accessories for every occasion from both established brands and emerging designers.

This spring, we are excited for our customers to discover new pieces they’ll want to wear all the time on Saks.com and in Saks Fifth Avenue stores.” We spoke with CEO of Sveny Corp, Sven Patzer a company with expertise in professional influencer marketing on his comments around the buzz-worthy Saks X Emma Roberts campaign…

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Emma Roberts Stars at Saks Fifth Avenue’s New York Fashion Week Party

Saks, the premier digital platform for luxury fashion, announces its spring 2023 campaign starring actress, producer, and star of the new hit film Maybe I Do, Emma Roberts.

Emma Roberts Stars at Saks Fifth Avenue’s New York Fashion Week Party

Unlock the rest of this story

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