Saks, the premier digital platform for luxury fashion, announces its spring 2023 campaign starring actress, producer, and star of the new hit film Maybe I Do, Emma Roberts. The campaign showcases a curated assortment of Spring 2023 fashion and accessories from both iconic luxury brands and emerging designers chosen by Emma Roberta.
“As the leading voice in luxury fashion, Saks is committed to inspiring our customers through unique and compelling content,” said Emily Essner, Chief Marketing Officer, Saks. “This season, we are thrilled to bring the best of spring fashion to life on our digital platform and beyond through our campaign featuring the incredibly talented and multifaceted Emma Roberts. Emma shares Saks’ relatable approach to luxury fashion and we know her fresh perspective on everyday dressing will resonate with our customers.”
Saks hosted an exclusive event at the Jazz Club at Aman New York located in New York’s historic Crown Building on Wednesday to celebrate the campaign launch and to kick-off New York Fashion Week. The party was co-hosted by Saks CEO Marc Metrick and Emma Roberts, and featured high-energy performances by Grammy-nominated singer-songwriter Charli XCX and Grammy-nominated bounce artist and performer, Big Freedia.
“Saks remains focused on delivering a fresh and inspiring assortment of luxury fashion that serves every aspect of our clients’ unique lifestyles,” noted Tracy Margolies, Chief Merchandising Officer, Saks. “Each season, we present the best and latest ready-to-wear and accessories for every occasion from both established brands and emerging designers. This spring, we are excited for our customers to discover new pieces they’ll want to wear all the time on Saks.com and in Saks Fifth Avenue stores.”
We spoke with CEO of Sveny Corp, Sven Patzer a company with expertise in professional influencer marketing on his comments around the buzz-worthy Saks X Emma Roberts campaign.
“Emma Roberts has established herself as a style icon and trendsetter, known for her sophisticated and chic fashion sense. Her ability to seamlessly blend high fashion with everyday wear has made her a popular choice among fashion lovers, and her wide reach and strong social media presence have made her an ideal choice for Saks Fifth Avenue’s Spring 2023 campaign,” said Sven Patzer, Chief Executive Officer at Sveny Corp.
While at the Sak’s NYFW party on Wednesday night, Roberts posed on the red carpet posed in a white Proenza Schouler midi dress, retails for $1,390 paired with Saint Laurent Mina boots, retails for $1,825.
“Saks Fifth Avenue has a reputation for showcasing the latest fashion trends and offering high-end fashion and luxury goods, and Emma Roberts’ style aligns perfectly with the brand’s aesthetic. Her confident, approachable, and relatable demeanor is sure to resonate with Saks’ customers and help to showcase the Spring 2023 collection in a fresh and exciting way,” said Patzer
Each season, Saks showcases the biggest trends and most sought-after styles that are breaking through the fashion scene in the Saks It List.
“In choosing Emma Roberts as the face of their Spring 2023 collection, Saks is capitalizing on the growing trend of influencer marketing, which has become an increasingly important part of the fashion industry. By partnering with a well-known and well-respected style icon, Saks is able to tap into her large and engaged audience, which is sure to help drive interest and sales for the Spring 2023 collection,” said Patzer.
In an exclusive interview with the cover-star Emma Roberts appears on The Edit, the Saks online editorial hub for fashion news and style inspiration, on Saks’ social media channels, and in Saks’ Spring 2023 Fashion Book. Emma discusses how she incorporates this season’s top trends into her everyday wardrobe and how she has adapted her personal style to dress for the many aspects of her busy life.
“I believe that Saks Fifth Avenue’s choice of Emma Roberts as the face of their Spring 2023 collection was a smart and strategic move. Her style, popularity, and social media presence make her the perfect choice for a fashion brand like Saks, and I am confident that she will help to make the Spring 2023 collection a success.” said Patzer.
Most recently, Saks unveiled a new men’s shopping experience on the seventh floor of the iconic Saks Fifth Avenue New York flagship and expanded its menswear assortment online as part of the luxury retailer’s ongoing commitment to its men’s business. The 40,000-square-foot advanced designer and contemporary ready-to-wear department offers more than 70 brands – 23 of which are new to the store – and features shop-in-shops by key men’s brands including CELINE, Dior Men, Gucci, Louis Vuitton, and more.