Gensmo and Fabrique are teaming up to bring AI-powered styling to peak holiday shopping, turning traditional product browsing into a full-look, outfit-first experience that aims to boost customer confidence and cart size.
AI styling for peak season
The partnership between Gensmo, a fashion AI company, and Fabrique, a global designer collective brand, launched just as Black Friday drove record traffic and intense competition in fashion e-commerce. The new AI experience is designed to help shoppers move faster from inspiration to purchase during one of the year’s most demanding retail periods.
Unlike conventional product pages that show a single item, Gensmo’s AI stylist analyzes Fabrique’s entire product library to automatically generate complete outfit recommendations on photorealistic models. This approach lets shoppers see how pieces work together in real-life styling scenarios, which can help them make decisions more quickly and confidently.
How the AI stylist works
Traditional fashion e-commerce often isolates products, forcing shoppers to imagine how a jacket, dress, or pair of trousers fits into their existing wardrobe. Gensmo’s AI stylist flips this by:
- Analyzing Fabrique’s entire product library in real time to build full outfits around each piece.
- Rendering looks on photorealistic models so customers see proportion, drape, and texture together, not in silos.
- Grounding recommendations in “real wardrobe logic,” meaning looks mimic how people actually get dressed, not just editorial styling.
This full-look approach naturally encourages multi-item purchases, which can lift average order value as shoppers add complementary items that already feel styled and validated together.
This richer styling inspiration is designed to increase add-to-cart behavior and naturally lift average order value, as the platform recommends multiple items that work together instead of a single product. During Black Friday, the AI also surfaces deeper product relationships that might otherwise be buried, helping shoppers discover more of Fabrique’s assortment.
Elevating Fabrique’s global designer collective
Fabrique collaborates with over 350 exceptional designers worldwide, including haute couture designer Stéphane Rolland and British Fashion Award winner Hussein Chalayan. The AI styling layer helps bring this global creative network to life by visually connecting different aesthetics into cohesive looks.
The technology creates what the companies describe as a “fluid visual dialogue” across designers, allowing items with different design codes and craftsmanship to be styled into expressive, wearable outfits. This both expands the shopper’s imagination and reinforces Fabrique’s identity as a platform for diverse but unified design voices.
What leadership says about the collaboration
Ning Hu, Founder and CEO of Gensmo, said, “As consumers browse at peak speed during Black Friday, great design deserves great storytelling. Gensmo helps translate Fabrique’s creativity into complete, expressive looks that enhance not only how pieces are seen, but how they are felt.”
As Fabrique has expressed, “Our community values thoughtful design and curated expression. Gensmo’s technology expands how we present pieces in full styling context, giving customers a richer understanding of how each item fits into a broader vision.”
Both comments point to a shared strategy: use AI to deepen storytelling and context around the product, not to replace the creative work of designers.
What’s next for AI and fashion commerce
The enhanced styling experience went live during the Black Friday season, with further expansions already planned as Gensmo and Fabrique explore new ways to use AI in creativity, curation, and digital commerce. The long-term goal is a seamless journey where discovery, styling, and purchase are fully integrated into a single, AI-enhanced flow.
