British fashion and lifestyle brand FatFace has taken a significant step in its international journey by launching on Zalando. This marks FatFace’s first foray into the German market, strengthening the brand’s presence in Europe and expanding its reach to new customers seeking quality, style, and curated collections.
FatFace Lands in Germany
Starting now, fashion lovers in Germany can shop FatFace’s signature womenswear and menswear lines, as well as its premium womenswear collection, Copper & Black. The move broadens access to the brand’s growing portfolio, with accessories and footwear set to be introduced in the coming months as FatFace’s partnership with Zalando deepens. For many German shoppers, this means direct access to Fat Face’s unique blend of laid-back British style and elevated essentials for the first time.
Accelerating International Growth
The launch in Germany is only the latest chapter in FatFace’s international expansion story. The brand has enjoyed a strong start to 2025, reporting a 6.6% rise in full-price sales and a striking 86% jump in sales through the NEXT Label compared to the previous year’s first half. According to Alexandra Dalwood, Head of Partners at FatFace, the brand’s recent acquisition and partnership with retail giant NEXT have been instrumental. She shared, “Joining the NEXT family has given us the platform to drive growth and expand into new international markets. Our launch on Zalando marks an important step in building our global brand awareness, and we’re really pleased to be able to bring FatFace to a new audience on this platform in Germany.“
Multichannel Strategy and NEXT Synergy
FatFace has navigated a strategic transformation over the past two years, adapting to the ever-shifting retail landscape. After being acquired by NEXT in 2023, the brand pivoted decisively toward a multichannel strategy, amplifying its digital access while reinforcing its physical retail presence. Recent investments saw new stores open, plus FatFace’s first concession within a NEXT store at Lakeside Shopping Centre in the UK. This hybrid model underscores a forward-thinking approach, designed to meet customers where they shop online, in stores, and now on international platforms.
The Zalando collaboration in Germany perfectly encapsulates this evolution, linking FatFace’s British roots with European consumers who increasingly seek inspiration, convenience, and choice online. Digital commerce is now integral to FatFace’s business model, and partnerships like these allow the brand to grow efficiently beyond its home market.
Driving European Expansion
With the German market firmly in its sights, FatFace is already planning broader European expansion through the Zalando platform. As the region’s appetite for versatile, quality-driven fashion grows, FatFace aims to capitalize by offering its collections to new audiences hungry for authentic British style.
Looking ahead, customers in Germany can expect an ever-expanding assortment: Accessories and footwear will join the apparel lineup, and FatFace’s premium Copper & Black collection promises to elevate the wardrobe options for discerning consumers. The brand’s focus remains firmly on delivering quality, sustainability, and style—values that resonate with Zalando’s extensive customer base.
FatFace’s Vision for the Future
FatFace’s Zalando launch signals a bold new phase for the brand. By leveraging NEXT’s retail strength and Zalando’s vast reach, FatFace is well-positioned to grow its global footprint and build meaningful connections with customers across Europe. The integration of physical stores, digital platforms, and international partnerships reflects a modern approach in a rapidly evolving industry.
For German shoppers, the arrival of FatFace on Zalando offers a fresh perspective and a direct line to British fashion. As the partnership matures and FatFace’s product offering broadens, the brand’s journey promises to be one of innovation, engagement, and continued expansion, setting the stage for even greater achievements in the months ahead.
