Christian Louboutin is inviting New Yorkers to experience an immersive journey through its Fétiche perfume collection, unveiling a striking fragrance pop-up in the heart of SoHo. From September 12 to September 14, 2025, fragrance aficionados and Louboutin fans alike can step into this unique event at 21 Spring Street in SoHo, New York City—a location chosen to amplify the allure of Louboutin’s expanding olfactory universe.
The Fétiche Collection Makes Its Mark
The centerpiece of this temporary boutique is the expanded Fétiche fragrance lineup. The complete collection showcases celebrated scents such as Cuir Fétiche, Ambre Fétiche, Ébène Fétiche, Iris Fétiche, and Encens Fétiche. Now, three captivating newcomers join the series: Rose Fétiche, Santal Fétiche, and Lavande Fétiche—each promising a new sensory dimension that complements the signature Christian Louboutin aesthetic.
Each of the original five scents was meticulously crafted to evoke powerful emotions and unique stories, uniting refinement, depth, and a touch of seduction. Cuir Fétiche unfolds with luxurious leather notes softened by osmanthus for a bold, persuasive aura, while Ambre Fétiche uses glowing, narcotic amber mingled with florals for hypnotic sensuality. Ébène Fétiche is all about the deep, woody warmth of cedarwood brightened by coconut, giving strength and freshness. Elegant and deeply floral, Iris Fétiche highlights the nobility of iris, known as “blue gold,” paired with earthy patchouli for lasting intrigue. Encens Fétiche conjures mystical contrast—pepper and woods with a burst of crisp incense.
The three new additions—Rose Fétiche, Santal Fétiche, and Lavande Fétiche—promise to further expand this universe of desire. These fragrances are crafted to be genderless, vegan, and composed of over 87% natural ingredients, reinforcing the collection’s modern appeal. Each bottle, inspired by the iconic Christian Louboutin stiletto silhouette, becomes an “objet d’art,” as beautiful to behold as the scent within is to wear, turning every application into a ritual of self-expression and discovery.
An Immersive Destination in SoHo
Conceptualized and designed by Wild Buzz Agency, the pop-up is far more than a traditional retail environment. The agency imagines these ephemeral experiences as “a living space dedicated to brands rather than a pop-up,” as Jules Lacombe, associate director of Wild Buzz Agency, explained. By inviting visitors to interact with the fragrances in a curated, atmospheric setting, Christian Louboutin intends to blur the line between luxury, artistry, and retail—a trend increasingly favored by prestige beauty brands seeking to connect with consumers in memorable ways.
Louboutin’s Expanding Beauty Universe
First launched in 2014, the Christian Louboutin Beauty collection has grown into a comprehensive luxury offering, now spanning fragrances, lipsticks, foundations, eyeshadows, mascaras, pencils, and brushes. Each new category reflects the brand’s signature sense of glamour and innovation, and the fragrance pop-up serves to further elevate the brand’s prestige profile.
Pop-Ups as a Beauty Marketing Powerhouse
In modern beauty, pop-up stores like this SoHo Louboutin Fétiche event have become invaluable tools to launch products, generate social buzz, and test strategies in dynamic urban markets. “We see more and more brands expressing themselves through brand experiences and getting more and more requests. Pop-ups are one aspect of this experience… a living space dedicated to brands rather than a pop-up,” said Jules Lacombe.
These ephemeral spaces are rapidly evolving from simple sales points into powerful brand statements, allowing beauty houses to reach customers with creative storytelling and interactive encounters they can’t find anywhere else.
Experience Fétiche Firsthand
For those in New York City this weekend, the Christian Louboutin Fétiche pop-up is a rare opportunity to fully immerse in the brand’s olfactory artistry. Open and free to the public for three days only, it is set to become a must-visit event for anyone passionate about fragrance, luxury, and beauty innovation.
