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NYC-Based FRIED RICE Opens a Year-Long Pop-Up in Shenzhen

FRIED RICE, the acclaimed New York City streetwear brand, is accelerating its global journey with a dynamic new presence in Asia.

365 Days in Shenzhen FRIED RICE Opens a Year-Long Pop-Up
FashionNews

NYC-Based FRIED RICE Opens a Year-Long Pop-Up in Shenzhen

FRIED RICE, the acclaimed New York City streetwear brand, is accelerating its global journey with a dynamic new presence in Asia. The label has just unveiled its pop-up showcase at K11 ECOAST in Shenzhen, opening on August 30, 2025, and will operate daily until August 2026. This marks a bold step in the brand’s wider Asia expansion strategy, crafted to connect with creative communities throughout the region.

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