Fig.1 Beauty is bringing dermatologist created, clinically tested skincare to Sephora.com, promising prestige level results at more accessible price points as it debuts eight streamlined SKUs on the retailer’s platform. This marks a major retail milestone for the New York based brand, which has already entered global prestige channels like MECCA in Australia/New Zealand and Cult Beauty in the UK.
Fig.1 Arrives at Sephora
Effective March 17, 2026, Fig.1 Beauty is officially live on Sephora.com, positioning the brand directly alongside established prestige skincare names. The launch reflects growing consumer demand for dermatologist developed formulas that are rigorously tested yet still financially accessible, bridging the gap between clinical credibility and everyday usability.
The initial eight SKUs form a tight regimen built around clinically proven actives and barrier supportive formulations, designed to simplify routine building rather than overwhelm shoppers with dozens of options. Each product is dermatologist developed and third party tested, which the brand highlights as central to its promise of measurable efficacy.
Derm Created Formulas Without Prestige Prices
From the outset, Fig.1 Beauty has positioned itself as a challenger to traditional luxury skincare, arguing that consumers often pay a premium without seeing better outcomes. “We built Fig.1 to prove that effective skincare shouldn’t require prestige prices,” says Kimmy Scotti, Co-Founder of Fig.1. “Many luxury skincare products cost hundreds of dollars without delivering better results. Fig.1 was created to bring dermatologist-developed skincare to consumers at prices that make consistent use possible. Launching at Sephora puts us directly alongside our favorite prestige brands, where we believe our formulas truly compete.
Fig.1’s product lineup on Sephora.com ranges from $26 to $66, with even lower pricing on refills, making consistent, long term use more realistic for a wider audience. “Launching on Sephora.com allows us to bring our defining level of scientific rigor to a broader audience, making dermatologist-developed skincare more affordable and accessible without compromising safety or results,” says practicing dermatologist and Fig.1’s Chief Product Development Officer, Dr. Panta Rouhani Schaffer, MD, PhD, MPH, FAAD.
Transparent, Clinically Tested Skincare
A core part of the Fig.1 Beauty proposition is radical transparency around what’s in the bottle and how it’s expected to perform over time. Each product is labeled with clear ingredient percentages and projected timelines for visible results, helping set realistic expectations and build trust in a category that can often feel opaque.
All formulas are dermatologist developed and third party tested, aligning the brand more closely with clinical skincare than with purely marketing led clean beauty concepts. This science forward positioning has helped Fig.1 transition from its early pharmacy distribution to more elevated prestige environments such as MECCA and Cult Beauty, and now to Sephora.com.
Refillable, Planet Aware design
Beyond efficacy and price, Fig.1 Beauty is also leaning into sustainability. Most SKUs feature refill options, enabling customers to repurchase the product without replacing the entire package, which reduces both cost and material waste over the long term.
The line uses airless, light tight packaging to protect active ingredients from degradation, helping ensure formulas remain potent from the first pump to the last. As part of its launch, Fig.1 is now recognized as a Clean Planet Aware brand on Sephora.com, signaling compliance with the retailer’s clean ingredient and environmentally conscious standards.
Fig.1’s path in prestige beauty
Founded by Dr. Panta Rouhani Schaffer and Kimmy Scotti, Fig.1 Beauty began with pharmacy distribution before expanding into select prestige retailers, using clinically tested formulas and accessible pricing to differentiate itself in a crowded market. The brand’s arrival on Sephora.com not only broadens its reach in North America but also highlights a broader shift within prestige beauty: consumers increasingly want dermatologist backed, results oriented skincare that fits into real world budgets.
By combining clinical rigor, transparent labeling, lower than typical prestige pricing, and refillable, planet minded packaging, Fig.1 Beauty is positioning itself as a modern alternative to traditional luxury skincare on one of beauty’s most influential online stages.
