Canadian beauty and lifestyle retailer Sukoshi Mart is rapidly accelerating its expansion, opening new stores in top North American malls as it cements its status as the leading Asian beauty destination across the US and Canada. Founded in 2018, Sukoshi Mart is now poised to surpass 20 stores by the end of 2025, with bold plans for 40 additional locations by 2026—m, a trajectory that positions the brand as a defining presence in luxury beauty and skincare retail.
Aggressive Expansion Across Major U.S. Malls
This year, Sukoshi Mart announced high-profile openings at premier malls, including Lenox Square (Atlanta), Aventura Mall (Miami), King of Prussia (Philadelphia), and Bellevue Square (Seattle). These locations join existing and newly launched stores in New York City’s Upper East Side, where the flagship at 1542 Third Avenue became the largest Asian beauty store in Manhattan upon its September 2025 debut.
With New York marking its 15th store, the company is on track to exceed 20 locations by year’s end, fueled by advanced skincare consultations, exclusive product launches, and immersive retail concepts.
Exclusive Brand Partnerships and Immersive Retail
In 2025, Sukoshi Mart also secured the exclusive North American debuts of cult-favorite Asian beauty lines RED CHAMBER and Girlcult, giving U.S. and Canadian shoppers first access to highly anticipated collections. Through collaborations with global beauty influencers, pop-up experiences, and digital activations, the brand is bringing discovery and education to the forefront of brick-and-mortar and online shopping alike.
CEO Linda Dang explained:
“Asian beauty isn’t a passing wave, it is shaping the future of skincare and cosmetics,” says Linda Dang, CEO of SUKOSHI. “Our role is to champion the brands setting that standard and to create spaces where discovery and education make beauty more meaningful for every customer.”
Each Sukoshi Mart store is designed to deliver an immersive and community-first experience—featuring beauty-focused education, personalized consultations, and hands-on access to over 200 curated brands plus K-pop, lifestyle, and stationery merchandise.
Powering Growth Through Mall Partnerships
By entering top-performing shopping centers in high-traffic U.S. cities and Canada, Sukoshi Mart is amplifying its reach among consumers seeking East Asian and Korean beauty. Notable current and upcoming mall locations include:
- Roosevelt Field (NY)
- Vaughan Mills (Toronto)
- Upper Canada Mall (Newmarket, ON)
- Miami’s Aventura Mall
- Seattle’s Bellevue Square
- Atlanta’s Lenox Square
- King of Prussia Mall (Philadelphia)
In its official launch statement for Vaughan Mills in March 2025, the brand announced its mission to bring the best of K-beauty, J-beauty, K-pop, blind boxes, and more to every new destination—emphasizing a community-focused approach centered on quality, authenticity, and innovation to create meaningful experiences both big and small.
Community and Customer Experience
Sukoshi Mart’s strategy is deeply informed by in-person discovery—a physical retail environment where advanced beauty consultations, exclusive launches, and real-time tutorials create ongoing customer engagement. The retailer is also making waves with giveaways, grand opening events, and matcha green interiors that reinforce its contemporary Asian-inspired branding.
Looking Ahead: Leadership in Asian Beauty Retail
With its bold expansion, Sukoshi Mart is not just keeping pace with the North American beauty boom—it’s setting the tone for inclusive, experiential commerce rooted in Asian beauty standards. Their mission has always been about making beauty accessible and fun, with a sense of community at our core.
