British beauty disruptor P Louise is sleighing the festive season with its most ambitious campaign yet—m, a CGI-powered Christmas pop-up installation that blends immersive digital worlds with IRL beauty experiences, launching December 2025. The brand, celebrated for its maximalist palettes and playful self-love message, is turning the holidays into a bold multimedia spectacle that promises to redefine how beauty lovers celebrate, shop, and share makeup magic.
Pinkmas at Trafford Centre: Where Fantasy Meets Festive Reality
The experience—dubbed Pinkmas—returns to Manchester’s Trafford Centre following last year’s sold-out run, but this edition ups the ante with interactive CGI zones, immersive storytelling, and all-new beauty gift sets.
“I wanted to create the memories I never had, and above all else, give others the chance to make those magical moments,” said Paige Louise, founder and CEO of P Louise. “Pinkmas is all about connection, creativity, and a sprinkle of holiday sparkle for everyone who visits.”
Attendees can journey through three themed zones: Mrs Claus’ Kitchen for custom gingerbread treats, The Post Me Pretty Room for writing wish-list letters in a pixel-perfect lounge, The P.Louise Pantomime main stage, headlined by special guests and surprise Santa cameos.
The entire experience is wrapped in CGI-projected motifs—m, think frosted peppermint pathways, larger-than-life digital snowflakes, glittering digital makeup palettes, and animated elves guiding guests through each festive touchpoint.
Advent Calendars, Limited Drops, and Exclusive Merch This year, the pop-up coincides with the much-hyped P Louise Cruising Home For Christmas Advent Calendar 2025, which features 25 days of makeup, skincare, and self-care surprises tucked inside a collectible, limited-edition set.
Wrapped in dreamy holiday packaging with CGI-inspired design, the calendar includes best-sellers, exclusive shades, and full-sized palettes—delighting fans with value and creativity. The brand revealed that the calendar is filled with exclusive P…
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