GARAGE has officially crossed the Atlantic, opening its first United Kingdom stores at Bluewater Shopping Centre in Kent and on Oxford Street in London, marking the start of a new international growth chapter for the Montréal born brand. Known for elevated off duty essentials, active lifestyle pieces, and a bold, unapologetic attitude, GARAGE is aiming squarely at young, style driven women in one of the world’s most influential fashion markets.
First UK Stores at Bluewater and Oxford Street
The UK rollout kicks off at Bluewater Shopping Centre, where GARAGE’s first British store is now open, giving local consumers a full in person experience of the brand’s product, styling, and store environment. Positioned as one of the country’s premier retail destinations, Bluewater offers GARAGE an immediate platform with high footfall and a fashion aware audience.
On March 27, 2026, the momentum shifts to London with the opening of GARAGE’s flagship at 321 Oxford Street West, an impressive two level corner site conceived as a high impact expression of the brand’s global identity. The prime location is designed to act as a cultural touchpoint and anchor for GARAGE in a market that helps define global fashion relevance.
A Defining Moment for Garage’s Global Ambitions
“Opening in the UK is a defining moment for GARAGE,” said Andrew Lutfy, Chief Executive Officer and Chair of the Board of Groupe Dynamite. “London is at the heart of global fashion- the energy and style across the UK truly inspires us. Opening at Bluewater and on Oxford Street is a bold step in our international growth and an opportunity to strengthen our connection with the customers who already know and love us, and to introduce GARAGE to those just discovering the brand.” and a chance to deepen ties with existing fans while introducing the brand to new customers just discovering GARAGE.
The entry builds on strong cultural traction across North America, where GARAGE has become a go to for women from New York to Los Angeles who want trend driven yet wearable pieces that translate easily from campus to city nights. The UK is the next logical step in that evolution, giving the brand exposure in a market that heavily influences global youth style.
Manchester Next as the UK Rollout Accelerates
GARAGE makes clear this is just the beginning. Following the London flagship, the brand plans to expand into Manchester with new locations at Manchester Arndale and Trafford Centre in 2026, signalling an intent to build a meaningful physical footprint across major UK cities rather than a single one off flagship.
This multi city strategy positions GARAGE to tap into different regional style scenes and youth cultures, from London streetwear to Manchester’s music driven fashion energy. It also underscores that the UK is being treated as a growth market, not just a branding play.
A 50 Year Old Montreal Movement Goes Global
Celebrating 50 years in 2026, GARAGE describes itself as more than a clothing brand, it’s a movement, built on attitude, influence, and a close connection to its community. Monthly drops are designed to keep her closet, and her feed, ahead of the curve, with elevated, off duty essentials and active pieces that mirror how its customer actually lives, moves, and dresses.
The brand has built a loyal following across North America by staying close to its consumer and moving at what it calls the speed of how she lives, a mindset it now brings to London and the wider UK. From Montréal to Los Angeles and now Oxford Street, GARAGE says it is here to turn up the heat, one drop at a time.
