New Class Action Accuses Ann Taylor and Loft of Drip Pricing, Hidden Processing and Handling Fees

How the alleged drip pricing works Filed on February 26, 2026, in the Southern District of New York (Sun et al. v. Premium Brands Opco LLC, Case No.

1:26‑cv‑01614), the 27 page complaint claims the retailer fails to clearly and conspicuously disclose a required processing or handling fee in the advertised product price or early in the transaction flow.

Instead, according to the filing, the sites display artificially low prices that exclude a bundled shipping and processing surcharge, which is then added at the final step before a customer places an order.

The plaintiffs say this practice misleads consumers about the true cost of their purchases and constitutes drip pricing designed solely to increase Premium Brands Opco’s profits…